Digital signage is taking the marketing arena by storm. The last few years have witnessed the rapid rise of digital signage usage in medical facilities, banking sectors and major business premises. Considering the rising trends, the digital signage market can only get bigger. Ideally, it is estimated that the industry will be worth $24 billion by 2020. The rapid acceleration in technology has made it even easier to use digital signage with various platforms. Production of dynamic content is now possible over a wide range of Content Management Systems. One of the CMSs that seem to provide a holistic platform for digital signs is WordPress.
More than a blogging platform
Years ago, WordPress was just another blogging platform where budding bloggers would get an opportunity to advance their agendas even as they strengthen their skills. That aspect of promoting blogging from the grassroots might not have changed but every other thing has. Today, WordPress powers more than 60 million sites in addition to providing dynamic web hosting services. Integrating digital signage with WordPress creates such a compelling force, the kind that every business requires to push forward. Learn WordPress blogging tips from WPisLife
In recent years, digital marketing experts have exploited the compatibility of WordPress with digital signage software in taking marketing to a completely new level. The reasons behind this are obvious. As a Content Management System, WordPress comes ready with several features.
Target market guaranteed
One obvious advantage of WordPress is that it is widely popular. Since many people interact with it, promoting your content using digital signage sets stage for greater viewing. At the end of the day, each marker strategy aims at reaching as many people as possible.
User-friendly interface
It is undoubtable that WordPress presents its users with one of the friendliest interfaces to have graced the market. One does not have to be an IT guru or coding expert to take advantage of digital signage in WordPress. The formatting and modifications involved are also simple.
Affordability at its best
Digital signage is not so expensive but it can get costly depending on the advertisement involved. In order to save money, you need a content manage system that guarantees affordability without necessarily compromising the essential features. With WordPress, you can host your blog for free, leaving you with the option of focusing your finances on other essential aspects of digital marketing. It is also agreeable that most of the available enterprise digital signage software are financially indulging. Open source WordPress therefore provides a cheaper alternative since it is free.
Secure system
In the past, there have been cases of sabotage on digital signage TV at various outlets including kiosks and common retail outlets. This makes security a major concern for anyone seeking to invest in digital signage. Luckily, WordPress provides a relatively secure system. For other platforms, plugins are the major sources of security threats as the hackers use them to advance their illegal agenda. In WordPress, the opposite is true. Properly installed digital signage plugins are safe, lifting off possible security concerns. To ensure optimum security, the WordPress team is consistent in releasing security updates, thereby addressing rising safety concerns as well as improving the backend UI.
Dynamic platform
Dynamism is an essential aspect of marketing. WordPress in itself provides an extraordinary platform for users to customize their websites to suit their needs. Digital signage largely focuses on capturing people’s attention. With WordPress offering dynamic customisation possibilities, it presents an opportunity for website owners to create a unique experience to visitors prompting them to come back.
Wide choice of digital signage themes
WordPress is known for the dynamism it presents when it comes to plugins and themes. To help you dazzle and cut through the digital signage arena, you need several highly effective themes and plugins. Although WordPress does not have a dedicated section for digital signage themes, it provides a series of equally relevant themes. Some of the ones you are bound to love include:
- Catch Box – Designed by Catch Themes, this theme comes handy in the display of scroll up texts as well as images. You can also take advantage of it when you want to bring out various layouts. Since digital signage is all about enhancing visual appeal, this theme will definitely prove useful.
- Newszine – If your website conveys real-time data such as news alerts, community updates and current weather trends then this theme is for you. While it can be used primarily as a business website theme, this theme also serves well for digital signage. It is particularly helpful when dealing with business involving the streaming of real time data. It will also come handy in hosting images, videos and texts.
- SuperMag – Nearly all content websites using digital signage rely heavily on high-quality images and videos. In such a case, you need an equally fitting theme. This particular theme will undoubtedly prove useful for various websites using digital signage technology.
Even more interestingly, most WordPress templates come with a sense of neatness and organisation. This makes them congruent and perfect in templates for the widely used digital signage displays. For instance, if you are designing a digital menu for your restaurant, WordPress presents several templates that make the design work easier and more organized.
Whether you are designing digital board menus or any other digital sign, WordPress provides a great platform for exploring the new technology. With an array of suitable plugins and readily available templates, it is clear why many digital signage designer have fallen in love with WordPress over time. All one needs to do is choosing the right templates and considering critical digital sign tips. WordPress is bound to help with the rest. If you are not familiar with digital marketing, seeking the intervention of experts to help you with the integration of WordPress and digital signage will be wise. It might be costly at the onset but it is a worthy investment considering the long-term benefits.
Bio
Ann Kerry is an experienced digital marketing expert. She also doubles up as a regular columnist on a popular marketing magazine. She is the right person to interact with if you have any questions on digital signage TV or any other trending marketing strategy.
