Running any business needs time and dedication, not to forget resources. These days having a digital presence in the form of a website is a must. While it takes effort, the tools available online really make a difference; If you choose the right ones, that is. An important aspect of managing a site is managing content. There are a lot of systems out there, but we find that the services WordPress offers is a world apart. Before we move further, let’s discuss what a content management system is:
What is CMS?
Content Management System (CMS) is often confused with a website builder. This description couldn’t be more wrong.
A website builder is a tool that allows you to build a site without the need to learn to code. CMS, on the other hand, is an application whose primary responsibilities include managing the creation and adjustment of digital content. It allows you to publish images, videos, document or other types of content on the web in an intuitive fashion.
To give you an idea, imagine you have a text editor like Microsoft Word that allows you to post your blog directly on your website. A good CMS platform such as the cannabis WordPress themes from Marijuana Marketing Xperts, however, allows you to do much more. You can index your content, make changes and edit it as well as use visual editors to format it.
The best CMS options you can opt for today have plenty of tools to help you create and design modern websites. What you’re looking for essentially is a one-stop solution for making a website and managing its content in which case, WordPress is the ultimate choice. Why? We’ll tell you.
It’s Free!
Who doesn’t love free things? You can get a lot out of the free options that WordPress offers you. For businesses just starting out, this is a dream come true!
You don’t have to pay a cent to install the software and the freedom it offers is unmatched. You can build upon this platform with ease and use it in any way you want. You will have to pay for some advanced features like CSS modification, but the boost your business will get makes the expenditure worth it.
Content Management
The real question is, can it manage content?
WordPress offers a variety of features and functionalities that save time and effort. You can change the color and styles of the text, schedule articles for publishing and create galleries with ease. Uploading multimedia is a smooth and fast process.
In addition to this, it helps you manage content by allowing you to create categories and assign tags to your posts. So, to answer the question, yes it can manage content.
High customizability level
Every business is unique with its own unique set of needs, which is why you need a system that can be easily customized to fit your needs.
The great thing about WordPress is that you don’t need to be a trained developer to customize it. The platform is easy to use with its simple user interface and the functionalities available on its dashboard. You may not even have heard of coding to make changes. The power-packed themes, tools, and plugins can help you make beautiful websites in no time at all.
Once the site is live, it only gets easier. WordPress is known to release updates for its themes, improved tools, and new plugins. Just a click away, they can help you create more advanced websites.
Great for marketing
The built-in SEO boosts that WordPress offers to make sure the traffic keeps coming. Search engines have certain criteria and algorithms on the basis of which they choose a site and its posts that answer users’ queries. WordPress handles that criterion effectively.
It takes care of many of the crucial elements of a website. For example, it helps you get precise HTML markups. These markups help the search engines understand the layout of your site and hence make crawling and indexing content on their site easier. WordPress thus gives you an edge on this front.
Another thing WordPress takes care of for you is the permalinks. Also known as permanent links, they are most effective when they contain keywords. WordPress allows you to customize them and make them more beneficial.
Speaking of optimization, WordPress’s built-in editor also lets you optimize the images on your site with descriptions, captions, and tags among other things.
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A strong community that keeps on growing
The best CMS platforms are those that have active communities. This means that the tool is being developed and improved consistently and the platform is vibrant and dynamic. You’ll have easy access to updates and security patches so when you’re stuck, you’ll have the experience of many to guide you.
Around 60% of the websites use WordPress as a CMS. With more than half the sites using this tool, you know the community is huge! What’s more, it is still growing. We think the work speaks for itself and is reflected in its large number of users. So you convinced yet?
High Security
Security is something you just cannot compromise on. With sensitive data about your company and clients on the line, there is no space for error. Hackers are getting smarter and craftier with finding loopholes, but with the regular release of security updates by WordPress, you are protected.
Just update the WordPress version and be sure to use themes and plugins from sources you trust. Additionally, try to use these plugins from WordPress only as it tends to mean better security. To be on the safe side, we’d recommend you get Flywheel, a WordPress host, and you’re done.
So, are you convinced?
WordPress is expected to release new SEO features, UI updates, improved dashboard functionality and much more. It’ll only get better with time.
We’d also love to hear from you about which CMS you use or which you think would perform better. Let us know about your experiences and thoughts. Share the knowledge.
Author Bio:
Baldwin Jackson is a vivacious writer and digital marketing consultant, involved in taking businesses a notch higher. Since I am a part of the digital marketing industry for over 6 years, I know exactly how to use creativity and analytical abilities to assist a variety of online businesses. Also, I can proudly say that I have helped different brands improve their online visibility and create great lucrative opportunities for them. Well, in my spare time when I’m not working which is not often, you will find me engrossed in playing online games– thanks to my stable and steady Internet for giving me a lag-free gaming experience!
