According to Statista, there are about 4 million apps on the Google Play Store and Apple App Store, and the markets are crowded than ever before.
Even after knowing this, many people want to venture into a mobile app business. The idea looks promising to the budding entrepreneurs but on the ground level, facts are different.
- Lack of proper planning
Most of the apps fail because they don’t plan properly. They don’t build a roadmap to figure out what should they do in case of a crisis like situation. Hence, if you’re planning to develop a mobile app development business, you must have the answers to the following questions.
- What will you do when there’s a sudden surge in the inflow of traffic?
- How will you handle app bugs?
By answering these questions, you’ll be able to win half of the battle.
- Poor design and development
Some apps confuse users by keeping too many options. On the other hand, some apps provide little to none information. While designing an app, you need to cater to the needs of your target audience. You need to think from their perspective. When you have a proper strategy by your side, you’ll not only be able to boost the customer retention rate, but also serve them better.
Another essential point you must keep in mind is the app size. People don’t want apps to eat the spaces on their phones. Also, more storage attributes to the poor performance of the app. Hence, keep a balance between the performance and the app size.
Along with that, mobile apps are bifurcated according to the app markets they’re compatible with. So, if you cater to only one market, let say, Android and ignore users from rest, you’re bound to fail.
To run a successful mobile startup, cater to at least two app markets. Also, ensure that your app supports phones of different variants and resolutions.
- Not knowing correctly about the target audience
If you haven’t done proper market research of your target audience, you’ll fail.
Imagine your app is a marketplace of cosmetics. Your potential consumer is every girl, but most of your targeted audiences are girls of a darker skin tone.
Most of the app enthusiasts don’t understand the difference between consumers and the targeted audience, which leads to their downfall.
You must have a clear idea of who your audience is, what they want, and how your app will resolve their problems.
You can do so by
- Segregating and bifurcating your target audience based on age, gender, demography, nationality, etc.
- Conduct Quality Analysis testing to solve bugs.
- Conduct surveys to take user’s opinions.
- Not having a kickass marketing strategy
Marketing is a game-changer.
Marketing your app on the right platform with the right content is crucial for your business. You also need to market at the right time on the right platform. If you don’t do so, you’ll be costed a fortune.
You might be spending a lot in creating the app of your dream, but if you don’t market it right, you’re doomed. For running a successful startup, you stand out from your competitors.
Invest in app search optimization (ASO). Along with that, the market on social media platforms like Facebook, Instagram, Twitter etc. Create a brand voice and ensure it remains consistent throughout your communication channels.
Summing up
Now you know the critical reasons for the failure of a mobile app. I hope you’ll learn something from these points and build an app of your dream all the best!
Author Bio
This is Sharon Winget, Staff Writer with GoodFirms, a review and rating platform of top IT companies & software. A tech geek at heart, I firmly believe technology can transform societies. I enjoy blogging about web design, email marketing, and content marketing.
