Lawyers are often so focused on their work that they forget about their marketing strategy. And a crucial part of everyone’s marketing strategy these days is digital marketing, and by default, SEO.
If you fail to pay attention to these aspects, you could easily let your competition win, because everyone is online these days and everyone is optimizing their page to reach the top of search rankings.
And because it can be frustrating to work on this on your own or even learn it when it’s not what you like to do, you should focus on finding an SEO expert that can help you.These people are skilled in creating a great law firm marketing services strategy and showing you how to beat your competition when it comes to search engine ranking.
It’s important to know that people googling an attorney in your area of expertise won’t look much past the first few results so if you are on the top of the second page and you think that’s enough, you might be wrong. There’s a running joke that you could hide a dead body on the second page of search results and no one would ever find it. That says it all.
If you are still wondering why you should have someone assigned with your SEO, here are some of the benefits of hiring an expert:
More clients with more exposure
Whether your firm is just a small one and you’re the only lawyer there or you have a huge company with numerous lawyers, you need clients. It’s a simple truth. Those specializing in the most common areas like divorce or will have the hardest time standing out in the search results since there’s so much competition. It’s hard to differentiate yourself.
Reputation is important, of course, but growth comes from finding new clients and you get to target millions online. If you expand your audience, you have bigger chances to increase your revenue – click here to learn how – and convert people that are simply browsing into clients. An SEO expert can make this happen for you.
Speak the language
No, you won’t have to learn a second language to win this game. However, you will have to learn how to talk to them in a way that grabs their attention. Legal jargon is what you use in your everyday work life, but it’s not the language your clients understand or relate to. They don’t understand what you want to say and most often, they are not willing to learn. It won’t work on the web. What you need to do instead, is speak how they speak – or in this case, write. Your sites will not rank highly because people won’t google using the jargon. They will google using their own words. So, in order to rank well, you should write as you would to an eight-grader. Most industries have seen an astounding success with this strategy and it’s recommended in writing for the web. Conciseness is also important.
An SEO expert is there to point out your mistakes and offer better solutions. If they specialize in SEO for legal practices, they will most likely know how to explain challenging topics in simple terms.
Less work for you
SEO is not something you can just do once and forget about it. Even if you do learn all about it and apply it once, will you have time to do this continuously? Probably not. You have plenty of work with your clients and you shouldn’t have to worry about this. A lawyer SEO expert can help you create an amazing website and keep updating it on a daily basis to make sure that you stay on top of the search results. You need blogs and incremental improvements that can help you stay there. You should have plenty of content on your blog that can help people and make you easier to find. Will you have the time for all of this?
It’s best to hire a writer and an SEO expert – or both – that can help you maintain your position and supply your website with fresh blog posts at least weekly.
You don’t have to learn SEO
SEO is a more complex topic than you can imagine. While everyone can learn the basics, it takes a real expert to know it inside and out. There are so many different aspects to SEO and it’s always changing. Link building, on and off-site optimization, audits and so on are all topics that require a ton of attention. If you don’t have the time, it’s best to hire someone who does. They will be able to make your website fast, interesting and optimized for higher rankings. Rather than wasting endless hours studying, you can do better and hire a consultant to handle these issues.
Attract new people
A funny thing is that browsing can sometimes resemble window shopping – you never know what you need until you see it. So, a user could be randomly googling something that you have wrote about on your website, like the information and keep you in the back of their minds in case they need a lawyer. The next time they need some legal help, they will think of you first.
You are probably not aware of how little people know about the law. They aren’t as skilled as you are and your content will be valuable to them. Everything from legal claims, product liability, rights, child support and so on could be a potential touching point between you and a new client.
If you help them and instruct them, they will see you as an authority and they will hire you first. Fill the content with keywords and you will have a new client base that you never knew about and plenty more people keeping you in the back of their minds for future use. With the assistance of experts, you can definitely improve your revenue.
SEO management is an important aspect of your marketing strategy – too important to do it yourself if you don’t understand it well. You wouldn’t let a doctor defend you in court, right? In the same manner, a lawyer shouldn’t do SEO on their own because they don’t understand it well enough. Hire a professional and watch them change your business for the better.
