Many website owners and brand marketers have a painful SMM promotion experience. First, they invest a lot of money and try to actively promote their brand on social media. But they quickly realize that the investments didn’t yield the desired results and disappoint in SMM. So that the expenses don’t turn out to be completely empty, they involve amateur freelancers or small SMM agencies to work with the audience, keeping the very low level of communication.
For a fairly modest fee, they give the client a semblance of SMM:
- posts full of quotes from great people that don’t fit in with the community discussion topics;
- pictures that don’t carry any semantic meaning;
- fake likes and reposts, promising blocking of the community;
- overload by commercial posts;
And all this against the questionable quality of both graphical and textual content.
The result is that the tremendous social media marketing opportunities aren’t even half used. Companies waste their budget for fakes and unnatural posts and inevitably lose faith in the SMM promotion.
Why SMM doesn’t work?
- Ignorance of the unique features of social media. Before demanding sales from SMM, it is worth remembering why people go to social networking sites: not for searching for a specific company, product or service, but for communication and entertainment. Therefore, an excess of commercial content is unacceptable here.
- Incorrect service cost assessment. Without knowing what advertising opportunities social media sites have and how they can affect the audience, company owners misinterpret the total cost of SMM promotion. Thus, having seen an average price of 150,000 rubles, they mistakenly believe that for such an insane amount they will get only a couple of posts and a hundred subscribers.
But, in truth, the seeming high cost of SMM carries with it much more results and profits.
What does the SMM promotion cost include?
Buying SMM promotion is, first of all, a payment for the services of professionals who know and understand how the platforms work, are able to find the “pressure point” of the target audience, correctly set up targeting and are always aware of trends.
The cost of the SMM service includes:
- the service of copywriters who know how to create any content;
- the service of designers who are able to develop the design of the group and the materials published in it;
- the service of highly-qualified specialists in a specific field: traffic managers, strategists and analysts, who guarantee the maximum return on investment;
- the image stock subscription fee, where you can borrow original images and post them without violating copyright;
- the services to keep the community active in real time;
- the mailing services, chat bots and comment monitoring.
Such a scope of work simply cannot be cheap. In addition, the client will achieve a lot of benefits for its business: increasing brand awareness, building its reputation, attracting users to the website, and increasing consumer awareness of the company’s services. Accordingly, sales are growing.
However, if desired, a well-designed SMM promotion strategy can be obtained without significant costs. For example, using POSTOPLAN, a smart automated social media marketing platform that helps you create, post and promote content by continuously increasing traffic and reaching more potential customers. As a result, you get up to 40% growth in the number of customers at no extra cost.
