While social media could be beneficial for your business in terms of an increase in brand growth, you need a personalized business website. Making a website is not as expensive or as challenging as most people believe. You do not need to have advanced technical skills to make your business website. With website building platforms such as WordPress, you can build your website in minutes and without incurring any heavy expenses.
While WordPress is not the only website builder available, it is the most popular. Up to a third of all websites are built on the WordPress code, which suggests that it is the most appealing. Many business websites, ranging from small start ups to industry giants and a few fortune 500 websites use WordPress for their websites. Here are a few reasons why you should consider it too.
It is free to install and use
Regardless of your business size or type of website, you will be able to install and use WordPress for free. There are no hidden or future costs attached to WordPress, with users only being required to sign up, install WordPress and configure their site. It could be as easy as a few minutes away. WordPress has been active for over a decade, and has not charged users to run their websites on the platform. If your brand is small, you will be better able to allocate marketing and advertising resources elsewhere, which could help boost the growth of your business.
WordPress is an open source project
Aside from being released to users for no charge, WordPress is open source. This means that it can be altered to suit different needs for each user, which helps make every website unique to the owner’s interest. Unlike traditional web hosting, you will be able to choose exactly how and where to host your website. You are also free to personalize your hosting model. in order to take full advantage of the open source nature of WordPress, you should hire WordPress development company to help you set up the best business website for your brand, as well as pick out an ideal host.
WordPress is mobile friendly
This feature is available both for you and for potential visitors. WordPress features an app, which can be used on mobile phones and tablets. This makes managing your website easy because you can do it from anywhere provided you have the application installed on your phone. More people will be able to view your content and engage with your business if it is mobile friendly, since most of the people who visit the internet cannot access it through computers. Having a mobile friendly website will help attract these users as well. WordPress publishes your posts very quickly, which means that you can get out emergency information as quickly as the click of a button..
WordPress is credible and popular
The platform has been active since 2003, with the pioneer users creating personal and brand blogs. It has developed over time, and is now being used for personal, professional and business websites. As it has continues to evolve, people are finding their own unique combinations to use for their website. This has contributed to its increasing popularity, with WordPress sites making up about a third of all websites. While popularity and age may not necessarily benefit your brand, they are bits of proof that the platform is trustworthy and can be used to host your business website.
It is SEO friendly
You should consider using WordPress for its compatibility with Google. From being likely to appear at the top of search engine results if optimized, to helping identify malware attacks, you can use different Google tools to create an aesthetic and functional website that will help you focus on growing your business. WordPress has designated SEO plugins which will help improve your brand’s visibility, some plugins will trawl through your website to look for broken links and replace them. Optimizing for speed can be tough if you do not have prior experience. you should consider looking for professional help to get your page ranked highly for longer.
WordPress is multimedia friendly
While writing great content is important for your website, you also need to add visual content. videos and images are more likely to attract users to your site, with up to 80 % of people visiting websites solely based on this aspect. Some search engines, such as Binge, will rank visual pages over plain ones, which could give you a head start. When choosing images, it is important to remove metadata by optimizing them for web beforehand. This will reduce their total size, which will help your page load quicker.
You can schedule your posts
This is a great feature for brands and businesses because time may be too scarce to maintain a regular posting schedule. If you are unable to make regular posts, you should consider using a post scheduler to help you get by. If your highest traffic levels are not consistent with your schedule, you could lose out on potential users. On WordPress, you can make data backups to protect against loss for your content. A post scheduler will take advantage of posting times and frequency of visits.
Allows host changes
A good platform should allow you to change your host at any time. The choice of webhost could influence your site’s performance and uptime. If you pick the wrong webhost, they will have trouble changing your service provider quickly. If the hosting service is not compatible with WordPress, although this is rare, you may experience prolonged downtime for your website.
Final word
As it is an open source code, you should expect consistent changes to the WordPress code. I have started updating my plugins and core code whenever I can, since this reduces their ability to weaken my level of security. My website is operating smoothly, with fewer bugs. More people are viewing my brand than before, which suggests a positive change in my brand presence online.
