If you are a manufacturer or a distributor of products to the retail market, you would have to put your products in a package for sure. However, instead of going with the same traditional plain boxing system, you can consider using custom product boxes offered by several packaging companies out there. These boxes can be customized according to your requirements in terms of size, design, and content. The following are few reasons to go for custom rigid boxes.
Branding
If your company sells the same products in the same way as thousands of suppliers out there, no one will identify your products and reorder them in the future. You should present in a way that improves your brand’s image. For instance, if the packaging style of your brand is different from all packages out there, the uniqueness itself will bring in more customers. People will keep your brand in mind and will think of your company whenever they need certain products. Standing out from the lots of packages will always help in the market. Also, you can include your brand’s logo and information all over the package. You can add whatever designs and colors you want. If all the packs going from your hands have this presentation, the brand’s image will grow among the customers. Hence, you should choose customized packages for all of your products.
Technical information
You may have a range of products in your company and hence, the packaging information should also vary. For instance, if there are electronic products inside the packs, you can include their technical details on the packages. You can include the model’s name, specifications, warranty details, and much other technical information that may be helpful for your customers at the time of delivery. If the packaging is plain, they may struggle during the reception and there are chances for wrong deliveries also. All these may end up in loss of customers. So, you can choose a packaging company that creates customized packages with technical details of your choice.
Attract the retailers
If you are distributing your products to the retailers, you can be of great help to them by including the product information in the packages. Once you do so, whatever product they receive, they will not find it tedious to separate similar items and stack them in their stores. Hence, you may receive more orders also.
No-penny promotion
Let us assume that you are distributing products in an ordinary package. So, wherever the products are, the customers who get to see them from outside will never know the brand’s name. So, the window-shoppers will not get to know about the presence of your company’s products. However, having your products packed in packages that are customized for your brand may help in the promotion of your company as a whole. Even those who did not buy the products at the moment may think of doing so in the future. So, it is like promoting your brand without spending anything.
Reordering opportunities
Sometimes, your customers may even reorder from your company if they can see some exciting offers on the packages of the ordered products. For instance, let us assume that all your packs have a new discount offer for the customers using a certain code. So, at least a few customers will get tempted and will try reordering after buying such a pack. Hence, you can use this opportunity with a customized package.
Eco-friendly notification
Sometimes, you may be using an eco-friendly product or a product made of eco-friendly methods. So, you can use the eco-friendly symbol on your packages to let people know that your products are something useful to the environment.
