The advent of digital marketing has brought a major evolution in the food business. Whether you run a local eatery shop on the street or a five-star restaurant, the effective digital marketing campaign is all you need to take your business to the next level. Gone are the days when restaurants had to rely on traditional word-of-mouth marketing to bring more and more customers to their company.
Research suggests that 60% of restaurants’ digital marketing tactics fail. Perhaps, the fierce competition in the industry has made it quite challenging for newcomers to set up their food business online and attract their target audience. Sure, you cook delicious food and offer amazing promo deals to your loyal customers occasionally. But, is that enough? Well, your food company needs exceptional marketing strategies to survive the competition.
Fortunately, you don’t have to put efforts into creating a hectic food marketing campaign. Many food online marketing agencies such as Ceres PR, can help build a perfect marketing campaign for your food business. Here, we’ve compiled a list of marketing tips for your food business. Let’s have a look:
- Attract Your Audience on Social Media
We live in an era where social media sites are flooded with mouth-watering images of desserts, food, beverages, soft drinks, and whatnot. There isn’t a better channel than social media to market your restaurant and get it in front of your target audience.
With a plethora of social networking sites out there, it gets pretty overwhelming for brands to pick the best one. So far, Instagram and Facebook are considered the best networking platforms for restaurants and food businesses.
The process is pretty simple. All you got to do is click some stunning photos of your restaurant-special food and post cooking videos on social media to drive foodies to your social accounts. If you are not certain about where to start, hire a professional social media marketing company to get a perfect head start.
- Build Your Restaurant’s Website
Building a website for your business means getting your food store set up in all corners of the world. Not only your target audience, but everyone will be able to access your online store and get an insight into your services.
A website helps grow your business in the online world. You could also opt for local SEO to rank your food website in the local search engines.
Design a high-quality and personalized website and make it easier for our potential clients to find your food store and place an order online.
- Create Google+ Account and Target Local Keywords
Setting up the Google+ account for your food business is essential. Make sure the info displayed on your Google+ account is 100% accurate and up-to-date.
Additionally, you must target local keywords such as ‘best restaurant near me’ or ‘cheap café in the city’. Usually, people use local keywords when searching for a restaurant online. If they find your brand ranking top in search engines, they will consider you a trusted restaurant.
- Offer Exceptional Promo Deals and Contests
People love to purchase food from stores that offer promotional deals, discounts, and vouchers. Who doesn’t like to grab the best food deal with a 60% off on desserts or snacks? Whether you’re starting a new restaurant or marketing your old-school eatery, offering discounts and other promo deals can help grow your brand quickly.
Another great way to spread the word about your food business contests. You must have heard of restaurants organizing regular contests for their loyal customers. So far, the best contests are the ones, in which, the participants are given breakfast or a full lunch platter with heavy and delicious food. They are supposed to finish everything within a specific timeframe. They get a free meal if they manage to complete the challenge. If not, they will pay double the cost of the food.
- Contact Local Bloggers and Food Influencers
Bloggers and social media influencers are people who have a decent number of loyal followers. Also known as micro-influencers, food bloggers share food-related content on their Instagram and Facebook accounts regularly.
So, why not collaborate with them and ask them to share your restaurant’s food on their social account? Of course, they won’t do it for free. But, they charge far lesser than celebs. In fact, some bloggers can promote your brand for interesting incentives such as free meals.
These were some simple yet effective food marketing tactics you could follow to market your restaurant to your target audience online. Good Luck!
https://www.99dollarsocial.com/9-effective-strategies-for-restaurant-marketing/
https://www.wordstream.com/blog/ws/2015/01/14/restaurant-marketing
https://limetray.com/blog/16-restaurant-marketing-ideas/
