It would be best if you read books to succeed as a realtor. These books will help you close more sales, streamline listing presentations, explore & implement effective strategies for better prospecting, develop leadership skills, and cultivate a successful attitude.
By reading these books, you’ll gain the practical knowledge to serve your clients better, stay on top of the industry, be more productive every day and build long-term wealth.
Here are the top 7 picks for books that will help you grow your career in real estate, inspire you to be a better Realtor, and become more knowledgeable in your field.
1. The Millionaire Real Estate Agent
The book by Gary Keller acts as a manual for building more wealth through your real estate career. It’s an excellent guide to helping new brokers understand the world of realty trade while providing techniques and methods they can use to increase their commissions, sell more homes and make more money.
The Millionaire Real Estate Agent reviews the habits and routines of those who have succeeded in real estate. This is a great way to learn from testimonials from real estate professionals who have established seven-figure businesses. While reading this book, you can learn good habits from these successful agents and start making them your own.
You will discover some of the most common mistakes that new agents make and actionable ways to avoid them for long-term success in real estate.
2. Extreme Ownership by Jocko Willink
The book Extreme Ownership is beneficial for real estate agents looking to improve their skill set in leadership and teamwork. Willink covers how the Navy SEALs became such high-achieving spec-ops members and how that success can translate into real estate.
Former Navy SEAL commanders Jocko Willink and Leif Babin led special operations units in Iraq to become standard-bearers for discipline and total ownership.
Their methods helped both men attain far more than they ever thought possible. Extreme Ownership gives specific tangible tools for being an effective leader and building high-performing teams.
Still, it also illustrates the importance of continually improving yourself, trusting in your abilities, not letting ego and fear influence your decision making, and developing the discipline to carry out your highest goals to their fullest extent.
3. The Conversion Code by Chris Smith
The Conversion Code is an easy and informative read that gives concrete strategies for digital marketing. Chris Smith teaches the concept of ABT (Always Be Testing) and emphasizes the importance of building a website and digital platform using sound architecture and clean, high-quality, beautiful design. Chris urges his readers to take advantage of the power of video in their marketing strategy.
Real estate agents often find it difficult to get responses from their clients. The Conversion Code is a book that will help any real estate agent gain skills and techniques to generate leads and convert them into prospects. The book focuses on capturing those leads that your business has never been able to reach. It gives tips on getting the information, converting them into meetings, meetings into closings, and finally turning clients into steady repeat customers.
4. The 7 Levels of Communication
The 7 Levels of Communication is about understanding people and building rapport to improve the ability to communicate with others. Written by a real estate veteran and sales coach, it enables agents to become more effective communicators.
It also encourages them to relate better to clients and build rapport with colleagues. The 7 Levels of Communication: Go From Relationships to Referrals provides tactics for real estate professionals that want to leverage interpersonal communication skills with their clients, vendors, and referral partners.
5. Secrets of Closing the Sale by Zig Ziglar
This is a classic book on sales, a must-read for all Realtors. The book teaches you to be persuasive and get people to say yes to you. The book by Zig Ziglar, who has trained millions how to sell, combined with his unique sense of humor, is filled with selling success stories and strategies for building relationships dealing with rejection and fears about selling.
Zig Ziglar tells you how the pros close the sale, and the key is to be a helpful person rather than a pushy salesman. This book will teach you how to work toward a win-win situation for your client and yourself.
He gives an insightful manual for successful selling. You can’t help but be inspired as you read through his powerful outline of personal characteristics required to succeed, as well as the basic closing techniques necessary to seal any deal.
6. Never Split the Difference by Chris Voss
This book by Chris Voss gives business people an introduction to his negotiating techniques with terrorists, criminals, and hostage-takers. If a real estate agent is dealing with someone who holds a life or death situation in their hands, we want that agent to win every time. Chris Voss’ book outlines principles that will help you get the best deals:
- Mirroring- After listening, repeating what the other person has just said will make him think you’re like him, making him more inclined to agree with your point of view.
- Negotiating – A real estate agent always looks for new ways to score a listing or negotiate a deal. You can never have too many tips and tricks in your wheelhouse. This book trains real estate brokerages, Realtors, and agents alike to be better negotiators.
- Tactical empathy is a way to disarm and disarm the opposition. It requires you to present your opponent’s viewpoint as clearly as possible before submitting your case. The key to tactical empathy is establishing rapport with your counterpart, which levels the field by making your equals.
- Labeling- The most effective way to bring them back to reality is to give their emotions a name and avoid jumping to solutions. That’s right- the way you reframe the discussion in an emotionally intelligent way can take someone from angry to critical, then analytical, and eventually calm and rational again.
- Beware “Yes”—Master “No”- When a person says no, it often doesn’t mean they are unwilling to negotiate. No, it simply means you haven’t gotten to yes yet. It’s a starting point from which you can move the conversation forward and eventually get what you and the other party both want.
7. Atomic Habits by James Clear
Atomic Habits gives you the tools to create good habits and make them stick. In the book, you will learn the science of habit formation, apply proven systems, and cultivate better daily routines. This is a great book to read that will educate you on the importance of consistency with your efforts.
It has some great principles and strategies that can change your life and business from the inside out. Changing your habits is one of the essential parts of building a real estate business and living a happy, healthy lifestyle.
If you’re a Realtor to get to the next level in your career, Atomic Habits is a quick and easy read that will show you how to improve your life with minor changes.
Not only does James Clear explain the science behind why certain habits work, but he also breaks down how you can put these habits into practice and make them stick. This book reveals how making even small changes will result in significant results.
Conclusion
These books were selected based on their significance, importance, and overall ability to help realtors grow their businesses. Whether you are an experienced realtor or a new realtor, these books will provide guidance, knowledge, and support for your decision to pursue this career.
