More companies should set aside a larger portion of their budget for their marketing efforts.
But have you considered investing in marketing automation software for your company? This is already a popular option for many startups, but it’s perhaps not taken as seriously as possible.
If you want to stand out among your competition, you’ll need to start using marketing automation software. But how do you choose the best option?
Here’s what you need to know:
1. Software Pricing
The first thing to consider is software pricing and whether it’s compatible with the software capabilities. For example, is it worth paying $10 per month if you only can schedule posts on 2 social media platforms as opposed to 4?
Take your time to look at the different features and usability of the software. This lets you decide whether it’s worth your investment and which package you should pay for.
As a side note, make sure you also familiarize yourself with marketing automation tactics. This will help you decide what software features are most important to you.
2. It Has CRM Integration
Next, you may want to consider marketing automation software that offers integration with Customer Relationship Management (CRM) services.
This means that it can work with software that helps you manage your customers. For example, let’s say you sell Product A and Product B.
You might see that two of your customers, Ram and Lakshman, have different interests. Ram seems to prefer Product A while Lakshman favors Product B.
You’ll see this data in your CRM software. Then, using your marketing automation software, you’ll target social media ads about Product A to Ram and ads about Product B to Lakshman.
Few marketing automation software programs have CRM integration. While this might change in the future, it’s a crucial feature now. You don’t have to have it, but you’ll be better off with it!
3. Email Marketing
Most marketing automation software programs today will have social media integration. But email marketing, as old-fashioned as it may seem, is still far from obsolete.
You want to choose one that lets you send automated emails. This is the best way to connect with your customers. You’ll never lose them if you have their email addresses.
Make sure you choose a software program that allows you to draft emails and schedule them as you wish. This feature, supplemented with social media, will make your brand stand out from the competition.
Follow the steps in this guide and you’ll have no problem finding the best marketing automation software.
Choose Your Marketing Automation Software
Now you know how to choose the right marketing automation software for your needs.
Start by looking at the software pricing. Make sure the pricing is justified based on the features that are available. Look up how you’ll use this software to determine what the best features are.
Next, choose a software program that has CRM integration. This lets you market your brand directly to your customers. You must also have an email marketing integration.
Need more help getting the word out there? You’ll find more tips on our blog.
