Digital marketing is becoming quite popular and this trend has been continuing for the past many years. It is being used regularly by large and medium sized businesses which are keen on being present aggressively in the online space. Since 2018 is just knocking at the door, it would be interesting to have a look at 10 digital marketing trends which might dominate the year under review.
- Video ads will become quite common. Though they are not very new in YouTube and Facebook social media, the entry of Google with SERP video advertising is something which will bring quite a bit of change. Video is becoming an accepted mode of information sharing and the year 2018 could see newer trends emerging as far as video based information sharing is concerned.
- Mobile phones will dominate desktop. 2017 was a big year for mobile and it is expected that 2018 will also be no exception. Google has taken the lead by phasing out all websites that are not mobile optimized. Desktop traffic is getting reduced and therefore internet based marketing is going to be the way forward.
- The world of dedicated apps is very much on its way. When we talk about dedicate apps we are looking at something that offers all features which any mobile optimized website is supposed to have. It certainly will be appealing because it will be convenient, intuitive, easy to use and accessible. Google has already started offer app indexing which will come with a number of advantages. Though we are still not in a world where apps will replace websites, we are moving towards this direction and 2018 could set the ball rolling.
- The world of social conversion is also something which we need to bear in mind. 2018 will see more of ways by which conversion rates can be improved. The same will be applicable for e commerce and lead generation websites. Social media will be the new avenue which will work as conversion channels and offer tools for better conversion.
- The year 2018 will be the year of wearable technology. We will see many more people making use of Google Glass, Apple iWatch, Moto 360 and other smart devices which can be worn while one is on the move. This will bring a big change as far as local marketing is concerned. Digital marketers will also focus on this technology more than ever before.
- You can also expect changes to search algorithms. It will continue to remain in a state of change in 2018. As more information gets piled up on the internet search engines will need to update their algorithm to decide as to which content should be given more importance and which should rank higher in search engine result pages or SERPs. It also will impact facebook and other social media sites too.
- Online advertising will no longer be cheap. Competition for online space is going to continue and this will lead to more digital marketing practices coming into play. This will lead to expenses going up as far as digital marketing plans are concerned. There are many who believe that PPC will die a natural death and we will be moving towards more optimized advertisements.
- Quality and uniqueness of content will be the key and it will continue to be the king. More numbers of professional writers and video producers will come into the fray and this will push up quality and set new benchmarks for content.
- Conversion Rate Optimization will be tied to higher ROI. CRO, though not a new term is still not very popular. The year 2018 might see this being introduced more aggressively in landing pages and websites. CRO helps to effectively track user behavior and look for elements which offer the highest number of conversions. Advertising budgets will be more oriented towards CRO going forward.
- Growth hacking will continue. Growth hacking is there to stay long term and it will change and evolve in 2018. The need to capture attention of audiences will make hacking even more popular and it will move to newer levels.
Author Bio : David is a Marketer first and Geek second. He cut his teeth on direct response marketing way back in the early 2000?s. Since then he’s become, more or less “the secret weapon” the biggest marketers in Australia sneak through the back door to create Websites That Sell, set up Multi Million Dollars Launches and Create Profitable Online Marketing Systems.
