Shopify has become a go-to place for most internet marketers. The majority of drop shippers and e-shop owners are relying on Shopify more than anything else in their lives. However, the platform is full of users which are eager to get the most out of it. Beginners might be falling behind those who have experience. That is why it would be a good idea to explore the platform in-depth and see what are some of the gems that you might have missed by not being on it for a very long time.
Starting from the Top
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When it comes to drop shipping products or regular sales, sources like Printify are always worth a read. However, you will be starting with setting up at the shop. You will need to take care of hosting yourself, as Shopify does not provide one for its users. There are plenty of great host providers out there. Buying a domain name will also be on the list. Try to come up with one that is not too long and makes sense for your store. There are plenty of guides online on how to figure out whether a domain name is good or not.
Launching
After you take care of the technical details, it will be a time to launch the site. Nevertheless, it is worth double-checking every to make sure that there will not be any hiccups during the launch.
Analyzing Data
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Google Analytics is without a doubt the best tool when it comes to gathering information about your visitors. The more familiar you are with stuff like bounce rate on certain pages of the store, how your customers reach you, and so forth, it becomes easier to make adjustments and improve areas that need changes.
Plugins and Apps
One of the biggest selling points of the platform is the variety of Shopify apps for your store. You can build a decent e-shop with nothing but free apps and plugins. A theme is also something that you need to decide on.
When you start to make money, you can definitely look to upgrade everything and purchase some additions. While a free app does the work fine most of the time, it rarely has enough potential as those that require payment. Here, you can think of incorporating or integrating a Shopify pop up App or a Spin to Win App on your eCommerce store for converting more visitors into subscribers and customers. An expert like “Tada” can help you in this endeavor, as your site visitors would be attracted to playing a fun and engaging game, wherein they could win an online discount coupon code against their email addresses, and shop on your site, thereby increasing sales.
SEO
Search engine optimization is crucial to any website, no matter how big or small it is. It is the heart of your source of visitors because these come from organic search through Google or other search engines.
Meta descriptions, titles, article and photo optimization, natural backlinks, and many other things can make or break your website. Even those who have no experience can find plenty of information online. However, if you have money to spare and want long-term improvements, then consider hiring a professional.
Advertising on Social Media
It matters not what niche you are in. Social media, especially Facebook and Instagram, is one of the biggest sources of clients. With the majority of the world’s population on social media, it should be obvious that you need to put as many resources as possible to build your presence on more than one social media platform.
Guides
A good piece of writing is always a positive thing for a website. You can post guides by writing them or recording a video. A valuable piece of information goes long way if you want to build trust with your customers. And guides are as good as it can get.
Taking Pictures
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High-quality pictures might not be available for those who are drop shipping a lot of things. However, if there is an opportunity, always take the pictures of products yourself, and get the best possible camera you can. It builds credibility, something that a lot of e-shops are lacking. An effort into showing what you sell through pictures will be one of the things that make you stand out from the competition.
All in all, a Shopify store can be a good place to earn money, both big and small. However, there will be a lot of problems along the way. Giving up will seem like the best option many times, but those who persevere will tell you that all that effort was worth it. If you are convinced, go check Shopify pricing plans and kickstart your business.
