When you want to make a profit on certain products, there are things you need to consider for it to sell in the market, and that includes packaging. Many consumers judge a product by its packaging, so it has a significant effect on the success of many products. The packaging doesn’t only protect your product, but it acts as a promotional tool as well. No matter how great your product is, when the package is unattractive, there are fewer chances people would want to buy it.
Importance Of Product Packaging
Product packaging is your opportunity to provide good first impressions to your prospects, so choosing the best packaging supplies provider should never be overlooked. Here are more reasons why you should prioritize product packaging:
- It protects the product. The packaging shields the product from possible damages during transportation, shipment, and while stored inside the retailers’ shop.
- It promotes the product. Your packaging design is the first thing your potential customers will see.
- It differentiates your product against your competitors.
What To Consider When Choosing The Best Product Packaging
Consider a lot of factors before choosing the right packaging for your products. Aside from being attractive and representative of your brand, your product packaging should also follow many regulations concerning its content.
- Your Budget
Packaging can eat up a significant amount in your budget, depending on the packaging materials to use. Before you can decide what material is best, you need to consider the price you’re willing to pay for packaging. Materials like glass and natural fibers may look elegant, but they’re pricey. Choosing heavy and breakable materials like glass can also lead to storage and shipping concerns. You might end up charging higher prices for your products to compensate for the higher cost.
There are many budget-friendly options today, like cardboard or plastics. However, if you’re selling food products, there are regulations you need to follow when choosing the packaging that adequately protects and preserves the product. There are food-grade cardboards and plastics you can find from many packaging suppliers.
- Packaging Material
Your material choice is the next important consideration when choosing your packaging. There are a lot of material options in the market today, and it could be overwhelming. Here are some of the widely used packaging materials and their best uses:
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- Paper Boxes
If you want to reduce packaging costs, you should consider using paper boxes. Aside from being economical, they are lightweight yet sturdy. Paperboard boxes are your best option if you’re looking for cost-effective, customized packaging. You can easily cut and utilize cardboard according to your desired shape and size. Paperboard boxes come in different grades, depending on your product.
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- Plastic Boxes
Plastic is the most common packaging for a wide range of products, from toys to office supplies. Aside from being economical, plastic boxes are more durable compared to paper boxes. There is also airtight plastic packaging, which helps preserves food products and increases their shelf life. Many businesses choose to use transparent plastic boxes because they help showcase the products while sitting on the shelf.
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- Rigid Boxes
Rigid boxes are commonly used as packaging for mobile phones, luxury jewelry, and high-end watches. These boxes are made from highly condensed paper boards, making it thicker than regular paper boxes. The advantage of rigid boxes is that they’re very sturdy. However, you can expect it to be more expensive as well.
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- Plastic Bags
Plastic bags are also commonly used as packaging because they’re flexible, thin, and can carry a wide range of products from food items to waste and chemicals. Plastic bags are durable and very simple to make.
- Shipping and Transportation
The primary purpose of your packaging is to protect your product while it’s transported to sellers or retailers. Your product design must be functional and sturdy. The materials used must withstand the strain it might experience during handling and transportation. If shipping takes more than three days or a week, you need to consider using protective coatings to your packaging to help preserve your product before it arrives at its destination.
- Environmental Impact
Today’s generation of consumers is more environmentally aware. More consumers are geared towards brands that use environmentally-friendly products. Environmentally-friendly packaging includes cardboard boxes, recyclable plastic containers, and packs made from biodegradable materials.
- Design And Branding
How do you make your product stand out when placed beside competitors in your retailers’ shelf? You need to consider your packaging design. Your packaging should represent your brand and other aspects of your product. Your product design must appeal to your customers, so you need to understand what attracts your target audience.
Final Thoughts
Good packaging should not only be attractive, but it should be functional and environmentally-friendly as well. When choosing the best packaging for your products, you can’t go wrong with paying attention to details like materials and design. Your packaging materials should adequately protect your product and stay sturdy during shipping and transport. Aside from that, your packaging design should represent your brand and what your product does.
