There is a constant flux when it comes to the social media world. To keep up with this changing world, you are expected to have constant detailed research about it. The way forward involves finding out what the consumers want. Once you have this information, one is able to gauge the relationship between people and different brands. This vital knowledge increases the value for different social media platforms.
When someone mentions the phrase ‘social media’, we often think of the fun to socialize and get entertained. For most individuals, it is all about posting and liking different things there. In addition to this, some entrepreneurs have taken this opportunity to build brands and a name for them. All the same, these are just the basics that the big lots know.
However, there are proven facts about social media that most people do not know. Continue reading to see the fun and the surprising things you may need to know.
- Friday is the best day for Facebook.
In a research conducted by the adobe, they gave a report (Social Intelligence Report) showing that the most engaged day on Facebook is Friday. Anything posted on this day is bound to exceed the normal day limits in terms of likes, shares and engagement. With this information, one can schedule their agenda to post on this day. After all, we all want maximum engagement with our posts.
- If you want to tweet, do it in the late evening.
After 10 PM, make it a habit to tweet your best! This is due to the fact that at this hour, social media has a less sharing capacity, hence less competition from different media. Once you post during this hour, your posts will have a high possibility of going viral. In addition to this, make a habit of tweeting on Sundays. This is a day proven to favour different tweets.
- For Facebook, go visual rather than content writing.
Irrespective of whom an individual is people will always get attracted to visual rather than writings. If your main agenda is posting something to reach as many people as possible, make sure that you use a compelling picture to do it. There is always a high probability of sharing or liking posts with photos. Though some people may still love content, don’t risk it by posting content on a daily basis. Give people what they want! Using Facebook for business should be a platform of putting other people’s desires before you own.
- People above the age of 55 use social media in large numbers.
Initially, we all had this notion that older people are old-fashioned and they like being associated with the traditional means of communication. As days go by, this stereotype has come to pass. An example is the twitter media whose largest demographic is the 50s people. This informs the young generation that if they are to make contact with the mature consumers, they will get their audience on social media. The social media bus is indiscriminative of age.
- Every day has a different trend.
As previously stated, social media is a roller coaster that is always on the move. In one minute, one thing may be trending; in the next minute, something else may be on the trend. If planning something for your brand, always get updated. Know what to pin each and every day. An example is Wednesday that is mostly related with motivational quotes. This gives someone a prior preparation of their posts beforehand. Don’t be the kind that stays stagnant when others are moving forward.
Conclusion
There are different analytical tools designed to give social media users the right information to keep them on the right track. Social media will always change in terms of preference and interest. You should always keep these changes abreast. We will never know where social media takes people next. This gives people the more reason to keep on trying daily.