We often come across T-shirts and think that something better than that can be designed. Printing and designing T-shirts is one of the most popular small-scale business in this day and age. In fact, it is even carried out on a larger scale. If you are considering to get into this business, then it is a great time to start. However, there are several things that must be taken into account.
Initial decisions
First and foremost aspect you need to look over is how you will print T-shirts. There is a multitude of methods that can be chosen from. Evaluate all the possible methods and go for the most suitable option. Here are some of them:
- Traditional heat transfer method entails using heat press machine to transfer a design on the T-shirt. However, there are some restrictions when it comes to colored garments. They work perfectly on white T-shirts.
- The next option is vinyl transfers. It is known for its color layering capabilities and enables users to utilize a number of colors to produce optimal quality prints. You can click here for more details.
- Sublimation is another method which is preferable for light colored synthetic surfaces.
Purchase equipment
Heat press is unquestionably the most important aspect of T-shirt printing business. This is why it is important to choose the right equipment in order to get the perfect results otherwise T-shirts produced will lack clarity and color. Best heat press machines means more consistency in your results.
Clamshell models is preferable for beginners while swinger press models can be used for more accuracy and design. A good printer will also be required. However, if you are going for sublimation printing, then a different printer with special inks may be needed.
Business aspects
The third step is to look for a T-shirt supplier. Best way is to work with tested and tried manufacturers. Also make sure you are working with an established wholesaler or distributor for a more convenient result.
The next step is to set up a pricing strategy. Once your business has been initiated, pricing strategy will determine its long-term success. Of course, the main focus must be on making of profits, however, finding the right price quote is not an easy task for all the beginners. Take time to evaluate what your competitors are offering. Setting up the right price is imperative for all sorts of business.
Marketing
This is the final step to take into account. Once your business is ready to take off, expand it through social media channels and other digital media platforms. For instance, starting an Instagram or Facebook page would be of high value. Website or blog can be initiated to showcase work. It even provides a location for customers to place orders. Also get business cards and hand them out to different people and organizations who might be in need of T-shirts. This is how your new T-shirt business can be expanded.
