Experiential Marketing If there’s one thing that all marketers can agree on it’s that standing out from the crowd will get your business noticed. You’ll cause people to stop in their tracks when you develop your own identity and unique marketing strategy.
To truly stand out from competitors, how do you entice customers to your retail space or encourage them to stay? How do you engage with them and invite them to interact with what you’re selling?
You need to add innovation to your retail space by making a splash and cause customers to spend some quality time with your brand. Initiate an emotional connection between your products or services with your customers by utilizing experiential marketing.
Experiential marketing is a strategy that brings individuals close to your brand with innovative and interactive techniques. You provide a memorable experience with experiential marketing, thus creating stronger relationships and healthier sales.
Read on to discover the benefits of experiential marketing.
It Allows People to Experience Products or Services With Their Senses
It’s a known fact that consumers who can feel, touch, taste, hear, and smell a product before purchasing are more likely to buy.
Providing samples of your products or services in-store or at industry event allows consumers to understand the value of what you’re selling. This builds a connection between you your audience. The trick is to not simply stand around offering “free stuff.”
Engage with consumers. It’s an opportunity to understand your customer (and potential customer) by asking questions about what brought them to the space, what types of products or services they’re looking for, and what inspired them to want to learn more about you. You can deliver your sales pitch as you explain all of the benefits of the samples that are available.
People will remember you for your powerful demonstration. To gain more insight into generating leads, you could also conduct an enticing draw where sample-testers provide an email address or a social media handle to win additional products or services.
It Allows You to Interact Directly with Customers and Make an Impact
You can get creative with experiential marketing. Unlike traditional content marketing techniques that often restrict you to more conventional techniques such as creating posters or billboards, experiential marketing gives you an opportunity to explore innovative ways of spreading your brand’s message across large audiences.
It’s a great idea to incorporate experiential techniques to your special events and parties.
Take a look at how Desperados, the Heineken-owned-tequilla-flavoured beer asked 2000 people to step away from their smartphones and attend a huge dance party in 2019.
Desperados Light Party
The party, from We Are Pi (an independent ideas company), stemmed from the idea that people are constantly looking at their phones. This smartphone addiction, according to the company, is destroying our ability to socially interact with one another. Attendees were required to give up their phone for the night and swap it for a beer.
The 2000 unused phone screens were then linked together throughout the space of the event creating an epic light show, which played synchronized animations to the music while attendees danced without being glued to their phones. The event encouraged people to be more socially engaged while also promoting the product.
Make a long-lasting impression and utilize the power of experimental marketing in your retail space.
