Maintaining a presence on Instagram is not enough to have an established business brand – you have to put in some serious effort to make everything fall into place. Getting followers and likes on Instagram is never easy, especially if you do not know how to create engaging content. Of course, you are free to share any photos and videos to leave an impact on your audience, but you have to plan things properly to ensure you continue to provide something of value to your followers. Here are few things to keep in mind when using Instagram to get more likes and followers:
Know When To Post Your Photos
You may take some awesome photos, but there will be so many others who will do just the same. Your photos might get hidden under multiple other feeds by other users. So, how do you ensure your posts reach everyone? You have to dig deeper into the details and learn to conduct property research before you start creating content for your Instagram page.
To start with, check when most of your audiences post stuff or like or comment on photos from others. That is the time when they check their account, and you have to take advantage of it. Generally, office goers will check their accounts on the way from the office, during travel when they can’t do anything else. Students may do it during lunch break, and homemakers may be doing it late at night after the kids are asleep. You need to know your target audience and then post your photos accordingly. If your audience is in a different time zone, post according to their schedule for maximum reach.
Don’t Forget To Add Hashtags To Your Photos
Add relevant and catchy hashtags. Hashtags make your post trend like nothing else. Check on Google or Bing to know more about the most trending hashtags relevant to your business. A hashtag can be anything from #iwanticecream to #photooftheday and so on. However, be careful not to overload your photo with too many hashtags – choose wisely! 2-3 per photo are more than enough!
Seek Opinions Or Answers As Your Photo Caption
This is a great way to engage your audience. When you seek an opinion or ask a question, people are encouraged to answer what they know. For example, along with a simple photo of a rainy day, you may probably want to ask – what do you want right now in this weather? People may answer anything from umbrella to tea to raincoat and so on – the important thing is that they will reply!
Start Contests And Share Details Of Your Events And Product Launches
Contests are a great way to engage your audience; it will keep the audience hooked to your page to know more about the contest. Share posters about any upcoming contest and reminders about registering for the contest. If you are planning an event, share the details of the same. For example, if there is an upcoming product release, you can keep an event and a contest – let’s say – to create the best name for your product which will be featured. These will immediately gain attention, as people will want to know what they will get out of it. Do not forget to select an attractive prize and promote it well before the contest. You need to keep people’s expectations high to make your contest work.
Share Genuine Photos
Share photos of your product or company. It is not necessary that you always post marketing messages to promote your company. For example, you can share some light moments that your employees have at the office, or how the atmosphere in your office is so lively and vibrant especially during festivals. These kinds of shots will tell a lot about the company and help users connect emotionally with your brand.
If you take care of your employees so well, you are creating a good product or service for them – that is a general belief! You can even share inspiring stories of an employee, or how a team works together to build something great. The idea is to make the photos and messages as personal and touching as possible to help them win likes and followers for you.
