Instagram is a popular platform for social media marketing. Users say it is simple and convenient for you to use. This platform is a mobile app that can be downloaded on your phone and used for marketing your business and brand anywhere at anytime.
Get a competitive edge in the market with Instagram
Since its advent in 2010, Instagram has managed to give businesses a competitive edge in the market primarily because it was a visual media that focused on images and videos. In the recent years, you will find that video marketing has gained much predominance primarily because it helps you save time and makes the content more enjoyable to the web browser.
Instagram is a great social media platform for videos
Web visitors have some choices to opt for when it comes to the buying of goods and services from the Internet. There are many competitors in a single business niche, and this is where you should be discreet and make engaging videos to catch the attention of your targeted customer. Instagram has over 700 million users, and you have the power to reach out to these users with visual content in the form of videos and images.
Create short yet compelling videos for Instagram
Instagram videos are however not like YouTube videos. They are very short videos that range from 15 to 30 seconds and help you to get Instagram followers fast. These small videos are brief, and they are long enough to present the message of your company in a short time. When you are making videos for Instagram, it is smart to post them on Instagram Stories. This is a feature that boosts customer engagement and lead conversions. The story feature has been a success ever since its launch as it appears on the top of new feeds and stays online for 24 hours. This prompts your network to share the post instantly.
The quality of your video is paramount
When you are creating videos for Instagram, it is prudent for you to focus on quality. The quality of the images must be clear. Your audience must connect with the video, and the business message should be sent across clearly. Instagram is an excellent platform for e-commerce as well. You can introduce your latest products on this platform in videos that make an everlasting impression on your targeted audience. Your business message should be direct and clear. This will promote and market your brand effectively.
Instagram has a registered user base of more than 700 million people across the world, and most of them are in the age group of 18 years to 30 years. Use this social media platform and reach out to your targeted audience with success. They will be able to catch a glimpse of your