Whether it is a trade show or you are thanking your loyal customers, promotional products are one of the smartest choices of any marketer. These branded giveaways are a tangible method of keeping your business in customers’ minds and placing your brand in a valuable position to your potential customers.
It has been there for ages. But, with the progress of the internet, some doubts promotional products effectivity – businesses at times questions the need for investing in promotional items than in a PPC. However, numbers don’t lie and various studies confirm that these are still one of the best marketing stance.
According to the New York Times, promotional products increase response rate by 17%. And these people, in turn, act as your brand ambassador. According to a study, most of the people who receive promotional items keep them for around eight months. So, that means that your advertisement is getting exposure to your audience for a much more extended period than a TV advertisement, a PPC ad, a banner, or a pop-up on a website. The actual time depends a lot on the product, and it’s quality – while an umbrella last long, a hat has a smaller shelf life.
A maximum number of people who receive a promotional good have more chances of getting a favorable impression about your company which they get from using the products. So, you basically you pass on an advantageous branding message by giving away some free items.
Popular promotional products for business promotion
Decking Coaster
Decking coasters have been one of the prevailing promotional giveaways. They can be used at home, at the office, and in the car too. And it is also suitable for all age groups, so regardless of your customers’ demographics, you can use this cost-effective and customized gifts to make them happy.
Bags
Bags are one of the promotional items which get the maximum exposure, and it travels with the customer wherever he or she goes. It can be a backpack, a jute bag, or a sling bag. The type of bag depends on the audience you are targeting, their age group, and budget.
Electronic gadgets
PowerBanks, USB drives, USB chargers, headphones, and wireless chargers are some of the contemporary promotional products. They are accommodating across every age group, and gender, and are also long-lasting. But, the good quality ones are mostly a bit costly.
Reading glasses
As we start aging, our eyesight also ages with us. If your target audience consists of people above the age of 50 years, you can give away magnification reading glasses. These are unique and at the same time, a handy promotional item. You can easily print your logo and brand tagline on the cardboard-framed glasses, which are sturdy, and cost-effective too.
Eatable items
Promotional items such as sweets, chocolates, and drinks are a great option during the festive seasons. You spread the mood of festivity and make your customers feel cared for. The challenge with these items is that they do not have a long shelf-life. Being perishable, they cannot be used as a repetitive marketing technique.
Reusable and folding water bottles
If you have health-conscious and gym freak target audience then gains their loyalty for a lifetime with the reusable and folding water bottles. These types of containers are beneficial and keep your brand’s name right in front of the users’ eyes. Support this with personalized Beach Balls and you have made their beach trips totally awesome – You hear!
Office goers and school children can also use these bottles for carrying water. And whenever your container moves out of the house, it is sure to attract potentials interest.
Being reusable, these bottles are also eco-friendly. Thus your customers perceive you as a responsible company also.
However, with edibles, you can create a long-lasting impression in the minds of the customers, and if you are from the food industry, then it is a great strategy to attract new customers.
Promotional items are a very effective marketing technique, but try to give away products which represent your business or the industry. Adding a touch of personalization and trying to think out of the box can also get you double benefit.
