When it comes to buying products online, customers look around for something to catch their eye, just the way you do when you go shopping in person. But, when you physically go to the shops, you are able to physically pick the items that catch your eye up and look at them at any angle, feel the texture, decide whether you like the item then either buy it or put it back and look around for something else.
When you are selling online as an E-commerce business you need to be able to create this experience as best you can through a screen. The best way to do this would be to have professional photographs taken of your product.
It has been proven that people remember 80% of things that they see and only 20% of what they read. This is why getting the right image of your product online could make so much of a difference to your sales.
It’s All About The Angle, Lighting And Finished Photo
To create the shopping experience, you must cover all of the important angles of the product – one image is often not enough. Professional photographers will know which angles are best, from the sides, top, bottom to even a bird’s eye view. The quality of the product photography is important too -if you have poor quality photographs showing your product in poor lighting or against a patterned backdrop, your product is unlikely to be shown at its best, and won’t tempt your customers to make that click to buy button.
Pick Out Important Features
Along with getting shots at the right angles, you need to pick out important features of the product. For example, if your product is a watch, then you could choose to capture a shot of the watch in a box showing the watch strap around the cushion inside of the box. This will show the customer how the watch would arrive with them. Another could be the watch on a person’s wrist to show how it would look on. You might also want the watch face either at an angle or a bird’s eye view, showing a clear view of the watch face. With regards to food or drink products, a shot of the key nutritional information might be a good idea, as well as the product itself, and for luxury items, you might consider photography that allows clients to view a 360-degree image of the product, allowing them to see the product from every angle.
Social Media Is a Key Consideration
Many people use social media platforms to sell their products. Instagram is a key platform for this but so is Facebook and Twitter too. Creating beautiful settings for your products to be photographed in is what professional product photographers are experts at, and it can make all the difference to getting them shared to a wider audience via social media. Imagine, for example, a mango shampoo product shown against a background of jungle vines and a few mangoes next to the bottle for good measure. This would translate much better to a visual audience than a picture of the bottle against a white background, and If you can create an image that is beautiful and shareable this will raise awareness of your products. The same applies to home furnishings, decorative items and even jewellery. To create a need for your products you need to make people aspire to have them because they either solve a problem or look beautiful, and professional photography, along with good written descriptions of your product could play a huge part in this.
Create The Perfect Picture
If you can create an aesthetically pleasing photo that captures the product as a whole and creates the best shopping experience possible from an online platform, you should attract more customers, and your sales could skyrocket.
