One Google search can reveal a lot about a person or a company, and it’s not always positive. Adding insult to injury, most web searchers never look beyond the first page when reviewing results from an inquiry. Since eliminating negative content and bad reviews online can be difficult, many people and businesses are turning to reputation management company to make negative web pages disappear.
If you notice a bad review, defamatory remarks, or other negative content, it is important to have a plan and stay calm.
Fortunately, there are a number of strategies ORM experts can implement to turn your negative content, positive. Similar to SEO (search engine optimization), which uses techniques to make your brand or image stand out on web search engines like Google or Bing, they can also help you suppress and remove negative content.
Suppressing negative content should be the first line of action. How is this done? Simply put, the more positive, high-quality content that is created, the more likely it will rank above the negative content, thus, making it less noticeable to searchers.
There are plenty of ways to bury the bad links, all of which are very effective and easy to manage. Here are some suggestions:
- Stay active on social media or set up new profiles
- Write a company blog and post useful content on a regular basis
- Publish or record videos, podcasts or images
- Optimize positive content you already have online
- Visit professional forums and offer expert advice
- If possible, link your positive content to a variety of authoritative websites that are relevant to your business or image
Sometimes, ORM companies offer services in guaranteed removals which means permanently deleting, rather than suppressing, negative online content. When this can be accomplished, the negative content will be deleted completely and removed from Google, and other related search engines, typically within days. While it’s important to note – not everything is possible to remove, removing these bad links has also been successful in many cases.
It can certainly be difficult to keep your emotions at bay when reading derogatory reviews or other unflattering content about yourself or your business, however, it’s important to channel that energy into creating a strategy to make the content disappear.
