There are a lot of websites out there that offer similar things, which can make it pretty difficult to ensure that your own online store stands out from the rest of the crowd so that you can get a decent number of visitors.
Whilst it does sound like a hard, time-consuming thing to do (especially if you don’t know where to begin), it does not always have to be that way.
This article is going to look at the most effective ways that you can get people to your website, all of which are things that your will be able to do yourself with minimum stress and effort.
The use of social media is possibly the quickest and easiest way that you can drive traffic to your online store. Simply because of the fact that nowadays, the vast majority of people spend so much time browsing various social media platforms. Therefore, this is the place that they will most likely see your advert. You don’t even have to advertise on every single platform, you can choose the one that your target audience uses the most and use that to your advantage. However, it can’t do you much harm to also branch out and use more than one as you may reach customers that you may not have expected to reach.
2. Use SEO to increase your store’s discoverability
This is also such an important thing to consider, when you are trying to gain more traffic for your online store. SEO is Search Engine Optimisation, it is there to target unpaid traffic instead of direct traffic or paid traffic. Therefore, including terms or phrases that people typically search for, on your online store, you are more likely to appear on the first page of the google search. This will allow you to gain more traffic to you store as people don’t tend to go past the first page when they’re searching for something.
3. Set up a campaign on your site
This is a great way to drive traffic to your online store. People love to feel as though they are getting a good deal on things that they are wanting to purchase. For example, you can do things such as create a coupon that is available on your website only, or you can set up a giveaway. People will be more interested, and by hosting it on your site they will probably take a look around and maybe even purchase other items from you.
4. Consider email marketing
Another great way to increase traffic to your online store is through email marketing. Have a section on your site where people can sign up to your mailing list. A good way to do this is by offering them something such as a discount if they sign up, that way they’re more likely to sign up. From there you can email them important information, or deals and other things to encourage them to return to your store.
