Like Facebook, Instagram has started encouraging businesses to create their company profiles on the platform. You will find there is call to action and contact options that are open to users for calling, texting and emailing the business. Besides the above options, you will also find that these business profiles also have direct access to insights of their page performances. This is known as analytics, and you can gauge the levels of customer engagement and impression.
Use Instagram successfully for marketing your business on social media
If you are using Instagram for your personal needs, you may consider using it for your business as well. The trick here is to understand how your users are viewing your business. You should be able to interact with them and gauge how they feel about your business. Once you understand how they feel about your business, you can make the desired changes to make them happy.
Instagram has many free tools that help you reach out to your targeted audience. You can easily post videos and images of your products instantly and use photo filters to edit the pictures so that you get the good visual appeal. When you are posting photos on Instagram, use the Instagram Stories and Instagram Live features for your content.
Instagram Stories keep your audience engaged
The Instagram Stories will keep your post for 24 hours, and this will prompt your network to share fast. This feature boosts customer engagement, and you can increase followers for Instagram. When you have a decent number of followers, you should opt for the Instagram Live feature. However, when you are going Live ensure that you have a strategy as you must post content that is unique and contains relevant information for your targeted audience to follow. The mission of the post should be clear so that you get the desired action from your targeted audience with success.
Create the right strategy for posting
Always remember that every social media platform should have a posting strategy and the same also applies to Instagram. Setting a fixed schedule will largely help you to stay ahead of the market competition. It is crucial for you to work hard and be smart if you wish to gain the competitive edge in the market. It is crucial for you to add value to your business and be regular with your posts. ‘This promotes a call to action for your targeted audience.
When you are planning out your posts for Instagram pay attention to photo sharing and its size. The resolution of the images should be high so that your audience can connect with them instantly. The image should have the right hashtag so that they can see it in their newsfeed. There is no point of publishing posts on your Instagram profile if they cannot find them. The hashtag should be relevant to the images that you are posting so that they become loyal customers for your brand. Schedule and creatively space your posts so that your audience keeps on coming back to you for more.
Author Bio: Jack White is a social media professional who helps small to medium businesses increase followers for Instagram and brand presence in the online market.
