In recent years, digitization has played a vital role in transforming many industries, including printing. Digital printing is expected to be the leading growth generator for the print industry over the next few years to come. Inkjet printing, a key game-changer in this evolution, is at the center of enhancing this massive growth. It provides a wide variety of capabilities and opportunities that translate into improved print quality.
For businesses that are looking for an economical printing method that offers low setup costs with full variability for all digital printing needs, inkjet printing offers the solution. Inkjet provides a flexible non-impact process and high-quality prints at speed. Due to this, its adoption is growing fast. Here, we’ll look at the key drivers for the adoption of inkjet printing.
Internet of Things and Big Data
According to Needham Inks: https://www.needham-ink.com/, ink manufacturers are expected to supply consistently high-quality inkjet inks that meet today’s growing demand for personalized products in a digital world. Businesses are expected to personalize products and their packaging for the digital consumer to satisfy this need for digital print processes and packaging. With IoT becoming part of day-to-day life, customers want more interactive products.
For instance, you’ll find wearables and other products with advanced features such as QR codes to social media and virtual reality. Digital printing, and more so, inkjet printing, is potentially the only printing solution that offers the possibility of this level of product customization fo each product in real-time. Advanced tech is a major boost for inkjet use.
Speed, Flexibility, and Cost Control
Unlike years back, when inkjet technology was associated with a relatively poor view in offices due to slow speeds and limited features, today, things are different. Advances in printing technology have seen inkjet technology become the fastest-growing print process in the graphics and packaging industries. Why? Inkjet can print on almost any substrate, including irregular objects. It can print faster, is flexible, and offers better cost control.
Inkjet provides print companies the ability to print-on-demand at a lower cost. This allows them to enjoy increased efficiency in the production and supply chain. With improving technology, the print market is developing high-performance printing machines that offer high-quality and reliable prints. Non-impact printing capability allows inkjet to be used on even the most delicate materials. A deeper look at the latest print trends reveals a fast-evolving industry.
New Inkjet Printing Functionality
Inkjet printing now offers more potential in providing new printing functions. This makes it even more useful for the end-user as it helps develop the connection between brand and consumer or publisher and reader. Inkjet can be used to print unique messages and codes on photoproducts, artwork, labels, newspapers, mailing, magazines, and security documents.
As more print companies invest in the lasted inkjet equipment, they’ll be in a better position to identify new applications and products that they can sell to customers, which will help grow their operations. Early adopters of high-performance machines can benefit from developing new print services for customers. The breadth of functionality and capability of inkjet commercial digital printing is enormous.
Sustainability Efforts
Inkjet printer (Source: Pixabay)
More and more consumers are increasingly opting for environmentally-friendly products and solutions. With social responsibility growing, digital printing offers significant benefits over analog printing options. That means less use of chemicals and materials, ensuring reduced waste. The shift in sustainability efforts by consumers who are concerned about responsible purchases and recycling is playing a big role in the adoption of inkjet printing.
Conclusion
Print companies are investing more in inkjet printing, mainly due to the improving performance of inkjet resulting from advanced technologies, new printing machines, and reduced consumable costs. The flexibility, agility, and reduced lead times it offers for many products down to a single copy makes it an attractive option for businesses and brands.
