Brands are now online not just to share baseline info, but to make real results and revenue through their digital promotional efforts. On thinking of an online marketing strategy, there are various components of it to be considered seriously. The primary goal of any marketer online is to complement their SEO value on every platform they work on.
Using apt SEO techniques in design and social media can enhance the visibility and ranking of your site. Showing your business near to top on SERPs can naturally bring more results. In this post, we will consider the top tips to ensure SEO value regarding web designing and social media marketing.
Five tips on designing a website to rank high and look good
These tips will help a website owner to enhance the engagement rate and get the visitors return to your page again. Here are some of the best SEO techniques for Web design that will maximize the impact of your website.
- Creating SEO-friendly website URL
One should ensure that your site’s URL is made SEO friendly. It is best to use the most relevant keywords related to your business in some way while preparing page URLs. Avoid using very long URLs. Always separate the terms in URL with hyphens. The URL also should give the viewers a better idea about what the page discusses about.
- Image optimization
To getter better ranking on search engines, designers should focus on optimizing your web page images along with the text. Avoid using too large images, which may take a longer time to load. Also, keep the image size from around 30 KG to 100 KB and the resolution at about 72 dpi. Also, take care of the image alt text which should be relevant.
- Make your site responsive
If it is not, then you are significantly losing on your SEO. Nowadays, many those who access internet do it through their mobile phones or tablets, so your website should be responsive to fit all types of screens.
- Navigation should be made super-quick
When you make a website, ensure that the navigation is made simple and flexible for more Like4Like. Let the users experience effortless navigation when they want to find things on your website. Place the default navigation bar either on top of the page or alongside the left margin.
- Faster loading
Make sure that the load time is kept to a minimum in order enhance the search engine ranking. Consumers nowadays are so busy and don’t have the patience to wait for long to get something done online. Researchers show that the mobile phone users hardly wait for less than 5 seconds to get a page loaded, otherwise will instantly switch on to their next tab.
Five tips on social media marketing to make it more SEO friendly
A variety of researchers have shown that social media presence, directly and indirectly, supplements to user acceptance and search engine performance of a particular website online. Here are some tips to enhance it.
- Social linking
Many marketers found that the links to your web pages through social media accounts contribute significantly to the search rankings. Links are largely achieved now through creating original content, which is mostly shared through social media platforms. Links to the content shared on Facebook, Instagram, Twitter, Google+, LinkedIn, or YouTube now help the search engines understand that your site is credible.
- Popular social media profiles
Social media profiles do have a significant influence on the content which comes up in your search results. Social media profiles are now regarded as the top of the brand name listing. Your search for any leading brand, one can find the Facebook or Instagram profiles coming on the first page itself.
- Social media channels now default search engines
Many people don’t go to Google search page or Bing to search for stuff, but they simply type the keywords on social media channels to see for some worthy content. Many of the marketers believe that social is the new SEO and act accordingly.
- Make it more visually appealing
In fact, social media presence is not enough to contribute to your SEO efforts, but you have to generate interest and enhance traffic to your landing pages to get it done well. For this, you have to work diligently on the social media posts, which should be well designed and value added.
- Work closely with influencer
Influencers on social media are followed by a large fan base, which you can instantly leverage on joining hands with those in your niche. The task of putting a viral post is made easier with the assistance of a proper influencer. This further will contribute positively towards your SEO benefits too to show some instant advancements.
What we discussed above are just a few points to start with, and we will discuss more dense strategies in the forthcoming articles.
Author bio: Kennedy McLaren is a digital marketing specialist who used to write articles about Like4Like and social media marketing campaigns etc. He has a large number of followers on the leading blog and social media platforms.
