Social media is radically changing the way human beings interact with one another in ways most people could never imagine a few decades back. Even business organizations operating in diverse industries are taking necessary steps to exploit its potential to gain the competitive edge in the marketplace. Being an entrepreneur who wants to make his/her mark in this environment, you should be taking the initiative to do the same thing. You need to remember that while sites like Facebook allow its ardent followers to chat with each other online, Instagram is somewhat different. With this unique social media networking application, you can share eye-catching pictures, photographs and even videos using your smartphone with people you know.
How can Instagram improve your business website’s SEO ranks?
You may be wondering how having an active business profile for your organization on Instagram can improve your website’s ranks on result pages of various internet search engines. Experts specializing in this field say it is essential for you to invest your time and money on this popular social media networking application if you want your business to excel in the market. In fact, you need to go a step further and make it an integral part of your establishment’s overall search engine optimization (SEO) strategy. Taking this course of action can benefit your business and boost your website’s ranking on the result pages of various internet search engines in the following four crucial ways:
- Boost your business website’s online visibility
Like all entrepreneurs, you are probably aware that your organization needs to have a viable presence on the internet to stand out in today’s market. For this, you need to take steps to improve the visibility of establishment’s business website. After all, the people who constitute your target audience needs to be aware of the existence of such a site to browse it. This is the only way you are going to boost organic traffic to your website to enhance online sales. It also helps to improve its ranks on the result pages of various internet search engines. Having an active business profile on Instagram can help you to achieve this objective.
- Boost brand awareness of your organization’s products or services
Like other social media networking applications and sites, Instagram has some built-in search functions, which experts refer to as hashtags. You need to take the time and trouble to post high-quality photographs of the products or services your organization deals in along with relevant content using such features. This will able the members of your target audience to get to know more about your organization when they browse through your business profile on this site and its products. Such a step not only enhance customer engagement but also acts as a catalyst in boosting your establishment’s awareness in the marketplace. The purpose of the whole exercise is to convert these people into ardent customers.
- Provides more information about your organization to your target audience
You probably know it is vital for your business organization to have one essential aspect that enables it to be a class apart from other similar establishments within the industry. It needs to promote this image along with the unique products or services it sells to the public to gain the attention of your target audience. The eye-catching photographs, videos and interesting contents you upload using this social media networking app on your business website can help you to achieve this objective. There is a greater probability that your target audience is likely to browse through the products or services you are offering to sell them when they learn more about your business.
- Enhances customer engagement
By making efficient use of Instagram, you are in a position to take customer engagement to a whole new level which is not possible with other social media networking sites. People who constitute your target audience are more likely to interact with you as an entrepreneur when you make an effort to provide them with the information they need to know. You can do this via the photos, images, videos and relevant contents you upload on your business website using this social media networking application. They usually also show interest in the charitable causes your business actively supports and are even participate in the competitions you hold for their entertainment.
Instagram has over 800 million active users around the world, and this trend is likely to increase in the future. Taking steps to have an active business profile on this popular social media networking app can help you to convert some of these people into loyal customers for your business. This can work wonders for your organization in the long-run. The above four important advantages of using Instagram for your business provides this point beyond any doubt.
Author Bio: Charlie Brown is a social media manager and business analyst who advises clients to buy Instagram followers and likes for better lead conversion and targeted traffic on Instagram.
