Video has also had better engagement than plain text in black and white. In recent years, most businesses have turned in video animations to influence their prospects’ decisions. These adorable animated videos attract user attention, making them want to click and find out more. Unlike footage videos, animations are rather easy to make and will not cause the page to slow down, especially where the user has a slow internet connection. According to Statista, the size of the global animation market is expected to hit 270 billion by the end of 2020. Here is how these lovely animations help increase customer engagement.
Animation Explains Concepts with Better Clarity
With large blocks of text, it will take you longer to absorb the information and make a decision. However, the use of animation explains the same information using graphics, music and color in a simple way. Human minds tend to remember visuals better than text. This can bring about better clarity of the subject in question, allowing the user to pick great deals in no time.
Animation is Interesting
Most people are not willing to spend minutes read long, boring topics when looking for coupon deals or the brand to pick. Most people just scan the content for specific information and then leave. This may lower user engagement and miss vital information that may lead to a buy. However, animated content is interesting as it presents the same information in a way that it can be shared and remembered with ease. If you want to upsell a product before using the online voucher, animation is the way to go.
Animation Evokes Emotions
One of the biggest buyer driving forces is emotions. Companies manipulate user emotions to their advantage. Therefore, before they pick that coupon code, you want to make sure that you have fired up the right emotions for them to act. Animation hits the right spot on the brain and can communicate product values such as joy, stability, fulfilment and self-actualization. On the other hand, since you are not explicitly using the real product images, it does not seem like you are pushing the client to buy, which lowers customer rejection.
Animation Creates Context for the Business
When your business is promoting products or availing brands for less, it presents its missions, ideas and values to the world. These pieces of information help connect with the market at a personal level and give the company a human face. Unfortunately, few people look at the about us page and learn how their favorites brands have reached the point they are. However, you can tell your story with a few words using animation. Your story can connect with the great deals on the site and whip up customer emotions to keep them coming back for more products.
Animated Instructions are Easy to Follow
If you are selling a product that helps a client accomplish a given task, you need to show them how to use it. A procedural text is not always easy to follow as some actions are better seen than described. These instructions become easier with animation as customers can visualize how it is done. They can always go back to a given stage and redo what is required if they fail to get the expected results. Ease of use is one of the major physiological factors that pull customers, especially for items that require set up and have complex operation procedures.
Top Video Animation Tools
There are tens of animation tools that you can use online or just install on your computer. Many of these tools do not require you to have technical skills or a big production budget. Here are some of the best video animation tools you can use alongside your voucher codes to increase your engagement and sales volumes.
GoAnimate
GoAnimate is an easy to use tool with superior quality results without requiring you to have technical skills in graphics. The platform offers three themes that include video infographics, Business-friendly and Whiteboard animation. You pick one and then customize other aspects that include audio, text, speed, props and characters. On the paid version, you can download or export your animations with just a few clicks. You may try the product free for 14 days and see if you can make cool animations to pair with your online coupons. Unfortunately, the free videos have a watermark on them and you may need to purchase a subscription. Check for voucher codes on the internet to enjoy a discount.
Vyond
Vyond is a software that lets you deliver high quality animated videos, especially for the explainer, how-to videos. However, there are also social media and corporate sections to help create videos oriented towards any of these target viewers. The tool is easy to use and does not require prior knowledge in graphics. You can enjoy a 14-day trial period to orient yourself with its features and operations. After the trial period, you may use a Vyond coupon code and get a huge discount with your first subscription.
Powtoon
Powtoon has a reputation for enabling users to create professional-quality slideshows, business presentations and how-to-videos. It comes with 11 pre-loaded templates and can also be used by educators to teach various topics. You can customize your transitions, characters and text. It is also easy to create a cartoon. With the free version, you can upload to Wistia or YouTube with a few clicks. It is the perfect tool to describe the products in your next coupon deals or even explain each of the products with ease. You can add an online voucher at the end of the animation to increase the number of viewers who watch the entire animation.
Video animations are some of the best and easiest methods to engage your target market. They help fire up the right emotions, make information fun and easier to recall than text. Whether you are selling brands for less or premium ones, you will find animations are the perfect way to connect with customers. You can make the deal better by adding online coupons and other irresistible deals to the animations.
