How to Use Social Media to Attract Investors to Your Startup: 5 Tips

Having a successful social media account can do wonders for a startup. It doesn’t matter whether you want to sell products, get more clients, or just be popular. If you have a good following, chances are that you can do anything!
That is why many people invest in organic growth services. And while not all services provide trial periods for you to test them, you can enjoy a free trial from SimplyGram, a reliable service that works. With SimplyGram or similar marketing agencies, it will be easier for you to become visible on SM.

There are a lot of other noteworthy features of SimplyGram too, but we will discuss that some other day. Right now, let’s focus on social media and its usefulness for startups!

Since you can practically get anything done with an impressive social media account, you can use it to attract investors to your startup too. However, you need to follow a few tips that we will explain in this article. Let’s get started!

Define Your Aims Clearly

All investors look for the motive of an organization first.

Do you intend to run an ethical and sustainable business? Or are your goals to maximize profits? If these objectives align with the beliefs and aims of the investor, only then will they proceed further.

Many startups create elaborate documents to describe their aims to investors. But, since you’re using social media, you can skip the hassle by defining your aims in the Instagram highlights, Facebook bio, or other places.

When an investor lands on your social media accounts, they will automatically know the objectives and approach you if interested.

Grow Your Social Media Account

Nowadays, almost everyone judges the potential of a startup by its social media following. So, if you increase the number of followers, it will be easier to impress the investor and persuade them to collaborate.

Here’s how to grow your social media account:

•     Capture high-quality images and post them regularly.
•     Maintain the aesthetics of your social media grid (especially on Instagram).
•     Interact with people.
•     Use hashtags.
•     Collaborate with niche-specific influencers.
•     Expand your network amongst investors by sending connection requests.

Please note that if your startup is still in its creation phase, you should not make a social media account. It’s because people might steal the idea and implement it before you even get a chance to do something.

Showcase Achievements

Social proof is important to attract investors to your startup. If you post about the projects and accomplishments of the startup, investors will see the potential in your idea and feel convinced to invest.

However, if you claim to be receiving positive feedback but show no evidence, investors will doubt the authenticity of your startup. They might think of you as a scam organization and warn other investors too.

Focus on the Captions

The power of an interesting caption is often underestimated. While the text is not the first thing people read, it doesn’t go unnoticed. People do read it!

You can use the captions of your posts for storytelling and indirectly persuading the investor why investment in your startup is a great idea. You can also add a CTA in the text that compels the potential investor to comment, visit a link, or fill out a form.

These small actions give you a lot of information about the potential investor (lead). You can then target them by email marketing or other tactics.

Get on Their Mind

Once you have managed to get attention from a few investors, it’s time to get on their minds – quite literally!

Understand what they might look for in a startup, create content accordingly, and post it on your social media accounts. This can be an image, video, or story. Just make sure you show up on the investor’s feed every now and then.

If you stay consistent, your brand will settle in the back of the investor’s mind. Whenever they think of a new investment opportunity, you will be the first to be considered!

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