Marketing can be a complicated thing. You’ve got to define your audience properly, make sure you’re aligning the campaign with their needs, and you need to routinely test your tactics – it takes a lot of time and effort!
As a small business, it’s easy to burn out in the pursuit of expanding your customer base. That’s why you need to prevent your marketing methods from becoming complicated from the get go. Here are three ways to manage that without losing your head!
Define Your Goal
What do you want to get out of this marketing campaign? Without knowing for sure, you’re just going to be throwing resources to the wind. You’re not going to make meaningful gains, and by the end of it, you’re going to feel like you’ve spent a lot of money on nothing.
Being more careful makes things less complicated. Define what you’re trying to achieve, who you’re trying to sell to, and what the numbers need to look like by the end. These are big questions to decide on, but they’re necessary for making progress. If you can slowly tick all of these off as you go, you’ll stop tricking yourself into thinking that marketing is a complicated thing!
Repurpose Old Content
You’ve probably written a few blog posts before now. You’ve probably put out a few social media posts too. If they didn’t get much attention at the time, don’t worry about it. You can repurpose them now to make new, exciting content that’ll keep your marketing timeline on the straight and narrow.
Indeed, content repurposing is one of the best ways to double up on your resources. You don’t need to create a load of new marketing captions or social media images – you’ve already got them in the bank. You now just need to take them in a new direction, and one that’ll bring a lot more attention your way.
To do this, take a look into the most effective conversion forms of content online right now. You want to grab people where they already are, and if you’ve already got what you want to say, all you need to do is find this new direction. That cuts out a lot of the effort that makes marketing more complicated than it needs to be!
Don’t Overwhelm Your Audience
Putting too much content out at once can be overwhelming. Your audience will have far too much to keep up with and may even find it annoying to see your name all over their feed. Yes, there’s an old marketing adage that claims people need to see something seven times before they buy, because more is better, right?
However, you don’t want to become a point of frustration either. You need to find a balance between too much and too little, and that area is different for every business. Do a few tests and don’t be afraid to experiment with them.
Marketing can be complicated, but don’t let it become confusingly so!
