Running an eCommerce business offers huge potential. Being able to sell your products to consumers across the globe means you have an endless source of prospective customers. But with so many different eCommerce stores out there, competition can be tough. Ensuring customers choose to buy from your business rather than one of your many competitors can be challenging. So, when you have customers browsing your site, it makes sense to maximize this opportunity and to increase the total value of each transaction. But how can this be achieved?
There are a few methods you can employ to increase the chances of visitors to your online store making a purchase and then increasing its value. Here are some of the ways you can maximize sales at your eCommerce business:
Reduce Abandoned Shopping Carts
Getting customers to visit your site, browse your products, and fill up their shopping carts is really positive. However, noticing that these carts are then abandoned at the checkout can be really frustrating. If you’ve noticed an increase in abandoned carts on your site recently, you’re not alone. Research shows that in 2023, shopping cart abandonment rates hit 70% for the first time since 2013.
So, what can be done? Here are a few common reasons behind those lost sales that stop your customers making it through checkout:
- Need to create an account before proceeding to checkout.
- Voucher codes not working.
- Shipping rates more expensive than expected.
- Checkout process is slow.
Improve Your Payment System
Issues with payment methods can also be a cause of abandoned baskets, and can create much wider issues on your site. A payment system that is complicated to use, or takes too long to process transactions can leave customers feeling distrustful of your site and frustrated by their shopping experience. Customers are far more likely to spend more on your site and shop with you more regularly if you make checkout and payment a smooth process. Choosing merchant services by North can help to ensure that your customers always experience a smooth transaction when shopping with your business, making them more likely to spend more and make recurrent purchases.
Create Personalized Customer Experiences
Creating personalized experiences for your customers is an excellent way to encourage them to buy more from you in each transaction. There are a few ways you can create a customer experience that’s personalized to their individual needs, and encourages additional sales. These include:
- Offering a discount code for repeat purchases.
- Offering free shipping if the customer spends a minimum amount, as an exclusive deal for email subscribers.
- Suggesting that they re-buy past products as add-on purchases when they proceed to check out.
- Suggesting products related to their purchase and offer a multi-buy discount on these.
Maximizing sales at your eCommerce business requires you to see things from the customer’s perspective. By offering a secure, fast checkout experience, and showing offers that are personalized to the customer’s purchases, the chances of you increasing the value of each sale is increased.
