If your business is growing into a multinational company, you’ll need to start taking important steps towards globalizing your services and products. An international audience requires special care and attention, and that’s where professional language services like Transperfect can come in to save the day.
Transperfect offers top-quality assistance in finding the best solutions to your translating and localizing needs. Best of all, they tailor solutions to specific industries using the expertise of their specialized teams of translators. The individuals who work on your unique content will know the industry sector like the back of their hands.
Each industry comes with its own range of specific challenges, so it’s important you find the right language service provider that’s best for your specific industry needs.
Here’s 3 basic steps to make sure you get assistance from the right company in the right ways.
Remember Every Industry Is Different!
As we’ve already mentioned, every industry has its own specific ways of operating. Whether it’s retail & commerce, legal, entertainment, or finance, each sector produces different products and services and does so for different reasons for different types of audiences. No two industries are the same. That’s why language service providers need the experience to understand firsthand the content they’re translating.
Step 1. Assess Your Industry-Specific Needs
So how do you first go about outsourcing a language service producer? Well, first you need to assess your industry-specific needs. Ask yourself specific questions on what’s most important for localizing your content, including:
- What is your workflow?
- Do you have specific timeframes?
- What languages will you be translating to?
- Who are your new global audiences and what do they expect from you?
Once you know the answers to these questions, you’ll have a basic outline of who your localizations/translations are for and the audiences you’re committing to.
Step 2. Assess What Content Needs Translating
The business world is now a global playing field, and every business owner needs to know how to maximize their global reach in the best ways possible. When coming up with your global strategy, plan ahead to how your products and services might need work in the future. Assess your industry needs and make sure you’ve made a list of all the content that needs work. Ask yourself specific questions such as:
- What types of content need work?
- What quantities of content need work? And how often?
- Is the content self-explanatory? Is it technical?
- Do you need to provide extra context?
Once you have the answers to these questions, you’ll now have all the information you need to pass over to the provider.
Step 3. Create a Shortlist
Next, you need to carry out some research on the various language service providers that are available. Each provider will outline what solutions they offer for each specific sector, so create a shortlist of every provider that can do what you need them to.
It’s also worth contacting the provider directly to introduce yourself and inform them of your specific needs. That way you can get a clear understanding of how they can help.
Do this for various providers and compare them. Some offerings will be more suitable for your business than others, so don’t settle for the first provider you find. Top-quality and error-free translation comes from the pros who have the right skills and knowledge!
