Where to get clients? This question is always relevant for those who are engaged in flat and office moves. Competition in this field is great, and the service itself is specific—people do not turn to movers as often as hairdressers.
Therefore, each carrier chooses the type of advertising that is effective and not too burdensome on the money. And customers, in turn, choose the one who inspires them with the greatest confidence. At the same time, different people focus on completely different sources of information—from banners over the road to adverts in newspapers.
Viral marketing
The best way to become known is through what is known as viral marketing. Behind this combination of words is what used to be called word of mouth, i.e. recommendations. The more people in your city are willing to recommend you, the more referrals there will be. Viral marketing is convenient for everyone.
Potential customers can get the most complete information about carriers, starting from the quality of work and ending with the brand of cars used. And carriers, in turn, are provided with good advertising, on which they do not spend a penny—after all, it is the words of acquaintances that cause the greatest confidence in us.
Of course, the best recommendations are those that come from established clients to potential clients. In this case, you are almost always confident in the honesty of the speaker, especially if you seek advice yourself. However, to recommend the carrier, you can not only have colleagues and friends but also workers in related fields.
For example, a master finisher who brings to mind your new home. If you trust this person’s opinion—it is worth taking the information received on a note. If you have doubts—remember that the choice is still yours.
Outdoor Advertising
Large-scale outdoor advertising is usually engaged in by firms aimed at large clients. These firms provide a wide range of services, give a guarantee, and provide high-quality work, but the cost can be much higher than average. Almost always, the price of services and the cost of advertising are interrelated. Outdoor advertising—billboards, stretching boards, and other advertising media—in most cases costs the carrier quite a lot. The easiest way to recover these costs is to build them into the price of the service.
Manual Search
What do office movers do? They look for potential customers in the places where they live. And these are usually business centres—large and small. Some movers simply place their flyers and business cards on counters in the lobby. Others apply directly to the management of large business centres. It is not uncommon for the administration of office buildings to favour their people and recommend them to tenants. This complicates the situation for both moving companies and tenants. Their own people do not always work well—they can offer high prices, low quality or extremely inconvenient schedules. Therefore, most tenants choose the principle of trust but verify.
Business Directories
You can find a moving company in the business directory of a city or region. It is similar to a newspaper with advertisements, but the range of business directories is immeasurably larger. There are small carriers, which still have only two trucks and large firms that perform turnkey moves. Thus, the business directory can be called one of the most convenient ways of interaction.
Leaflets and business cards
Leaflets and business cards are quite a popular way of advertising. Usually carriers try to leave them in places where possible clients congregate. This and BTI, and registration chamber, and notary offices—that is, state structures where homeowners willy-nilly have to spend a certain amount of time. And it has to spend it in a queue, where it is not so much fun to be. In such a situation, many people plan and consider further actions, including moving.
A business card, which will catch the eye of a potential client, will also be very helpful. Also, in many cases, movers’ promotional materials can be found in estate agencies. These can be both free-liaising leaflets and direct recommendations from agents (we have already talked about the specifics of such advice). Some hauliers cooperate with real estate agencies on the method of offsetting. In this case, the moving company discounts clients of a particular agency.
It is important to know where you took the leaflet and the text that you read on it. The banal phrase about low prices now will not surprise anyone, and it does not always correspond to reality. Much more credible is a small text about the company itself. It is good when the leaflet lists services, prices, and hours of operation.
The more you can learn from the advertising material, the better. Information about a particular company’s benefits can also be useful. Even the style of the text itself can tell something about the company. If the text is written in simple and accessible language, close to colloquial, it is a sign that the services are designed for a wide audience. Clearly stated information is guaranteed to reach customers of any intellectual level.
However, speech stamps, templates, and clericalisms say the company does not seek to differentiate from competitors. If the text is filled with official business, it turns into the functioning of the company, a branched network of its own representatives. This suggests that the firm seeks to make an impression and look solid in the eyes of potential customers.
Advertising should not consist of templates—on the contrary, it should break them. Firms are doing this by emphasizing the sobriety of their movers and offering clean or urgent moving.
Internet promotion
And finally, the most forward-thinking movers choose the most modern way—promotion on the Internet. Here, it is most important to present themselves correctly and provide details about the firm. For this purpose, site business cards are created on the Internet. The site should be convenient and informative. A detailed story about the company, photo gallery, reviews and a list of regular customers will help potential customers learn more about the company and make a decision. The site should also have a price list and a calculator that allows you to roughly calculate the cost of the order.
