If you’re trying to run a marketing company, you can’t afford not to offer search engine optimization (SEO) services to your clients. But if you have a small staff and few resources, it can be difficult or impossible to do this work in-house. After all, doesn’t it take a dedicated staff of professionals who deeply understand the intricacies of search engine rankings and algorithms to put together a successful SEO campaign?
Fortunately, there is a way you can gain access to just such a staff of professionals. You can use an SEO reseller to do the work and then sell it on to your client under your own brand. It’s simply a partnership between two agencies to provide deliverables to a client. The practice is known as white labeling, and white label products are more common than you might imagine. Here’s why you should use a white label SEO company to offer your clients more SEO services.
It’s Much Faster, Easier, and Cheaper Than Hiring Someone
The number one reason why many marketing agencies turn to SEO resellers is because it’s so much easier and faster than hiring someone (or, more realistically, multiple someones) to perform SEO work in-house. It can take months to find a good candidate, interview them, do the background check, and get them onboarded and trained. Plus, it’s expensive. You can spend $65,000 a year, minimum, on one person’s salary alone, and that doesn’t include the cost of benefits.
On the other hand, you can start working with an SEO reseller immediately, as soon as you have the need for SEO work. That makes a white label SEO agency a great resource in the event that one of your clients offers you the chance to take on more SEO work, for example. You’ll be able to take advantage of the opportunity. But even if there’s no big opportunity to seize, you can still offer your clients a host of SEO services right away – as soon as you decide you’re ready to expand.
You Can Free Up Time to Focus on Your Own Business
You shouldn’t assume that your staff will be able or even willing to learn SEO skills in order to help your business expand. They probably have enough going on as it is, and don’t have time to learn new skills. Plus, it can take a long time for someone’s skills to reach a professional level – years, even. You won’t be getting the best SEO work you could get out of staff who are overworked, overburdened with too many responsibilities, and struggling to perform duties that they don’t really know how to do. Use an SEO reseller and let your staff focus on doing their jobs and fulfilling your core business needs. That’s how you’ll get the best work out of them.
You Can Offer Your Clients More Services
SEO resellers allow you to offer your clients a wider range of services than you could offer on your own. Lots of marketing companies start out offering a limited menu of services to their clients. Once the business is more established, most want to expand their offerings. When you work with an SEO reseller, you can expand your offerings quickly and efficiently, and bring in more customers as a result.
You’ll Make More Money
When you’re about to offer your clients more services, you can attract more clients and do more work for them, so you’ll make more money. SEO resellers make it possible to outsource your clients’ SEO work and still make a profit selling the finished products back to your clients, because their rates are usually quite reasonable. You can buy white label SEO services for just a few hundred dollars a month, depending on how many hours of SEO work you need done each month.
That means you’ll have plenty of leeway to raise prices before passing the product onto the end user. You can scale things up if you get more SEO orders in one month, and back down again if you get fewer orders the next month. And because you’ll be offering high quality SEO work, you’ll get more referrals and word-of-mouth advertising – that means more customers spending more money.
If you’re ready to expand your marketing company to offer SEO services, you should consider using an SEO reseller. SEO resellers can do your clients’ SEO work for you, so you can focus on the marketing tasks and core business functions you do best.
Hi there! I’m Sethu, your go-to guy for all things tech, travel, internet, movies, and business tips. I love sharing insights and stories that make life more interesting. Let’s explore the world together, one article at a time!
