Google reviews are the need of the hour for a website. These are the reviews which help a customer to choose a business over another. Google reviews can be very beneficial in the way that before reaching the website of a particular business, a customer can be able to make a decision with these reviews.
Its importance has always been acknowledged though, its priority has increased manifold in the last few decades. Moreover, getting reviews from customers has always been a healthy exercise for several businesses.
Benefits of getting customer reviews
- Customer reviews can be very handy while acquiring testimonials
- To understand the correctness of one’s tasks in a business
- Through customer reviews the visibility of a business on Google can be improved
Google reviews have always been prioritised. YEAH! Local makes use of a system to generate reviews daily. It rather makes the process of getting reviews too easy. In the case of equidistant businesses, google reviews can act as crucial tiebreakers. Such reviews are very beneficial to eradicate confusion prevailing between small businesses competing against similar establishments in a neighbourhood of similar nature.
Ways to get google reviews for a business:
- Online reviews can act as direct channels for customer feedback in businesses. However, it’s noteworthy that reviews are better inspired by negative experiences rather than positive ones. Therefore, it’s highly essential for a business to ask its customers for feedbacks at multiple points of contact. Customers should be encouraged to share their experiences too.
- Response to existing reviews is mandatory for a growing business. The efforts of customers by reviewing should not go unrewarded. Negative reviews should be responded to especially. Moreover, the way one responds to negative reviews can leave the ones reviewed and the future customers contented.
- Promotion of one’s google page on social channels is appreciable. After the verification of one’s Google+ page, customers on other social networks should be made aware of the business too.
- It’s important to include CTA on the website. One should try to interact with audiences who are already interacting with the business online. Inclusion of a call-to-action button at a prominent place on the homepage is equally important. People should be encouraged to share their experiences.
- Most importantly, every review is equally important and, no review is a bad one. A bad review should be taken as an opportunity for growth and improvisation in business.
Google reviews are likely to affect people in a better way as compared to those on other dedicated review sites. These reviews are likely to determine the engagement of a customer with the business. They are also credible as anonymity is difficult.
Importance of Google reviews
Google reviews are directly displayed in the google search results. Potential customers are directly influenced by the present plight of a business irrespective of the location of their presence online. Online presence comprises of three stages namely, awareness stage, consideration stage, and decision stage.
Awareness stage is where the buyer has realised the presence of a problem which needs to be solved. Consideration stage refers to the stage where the buyer has been pretty successful in defining their problem and is involved in the research of solutions. Furthermore, in decision stage the buyer selects the solution.
Managing reviews is equally important as getting reviews. Negative reviews cannot be deleted. However, they can be approached calmly. Negative reviews can be reported if they come out to be spam-like or offensive in nature. Customers should be valued and should not receive the same blanket response used for every other customer.
