Google recently announced that the page experience of the user will be considered as an important factor for ranking in the algorithm that the site uses for searching. Named the Google page experience update, is designed to judge the web pages based on how a user is observing and interacting with a particular web page.
What does Page Experience Mean?
Page experience can be defined as a set of signals. It is understood with the help of some metrics. The main aim of these metrics is to understand how a user is going to recognize the experience from a particular web page and interact with the page beyond just pure information value.
Things to Consider for Determining Page Experience
The set of metrics used to measure the real-world experience of the web page users of the webpage is based on some specific criteria for a better understanding of the user’s page experience. They are:
- The loading performance of the webpage.
- The interactivity of the page.
- Visual stability of the webpage.
- Mobile-friendliness of the webpage.
- The webpage runs on HTTPS.
- Presence of intrusive advertisements.
- The status of the content on the page while loading.
- Safe Browsing of the webpage.
New Metrics Added to the Existing Page Ranking Factors
Search signals or metrics are very important for understanding and delivering better page experience for the users so that they can find their relevant information from the searched webpage. There are already some existing ranking factors that are used by Google to rank web pages. They are:
- Whether the webpage is mobile-friendly.
- Whether your site has a secured connection with HTTPS.
- Whether it is safe for the browser to use your website.
- Whether there is interstitial use for your site.
Along with the Page Experience Update, Google also announced that they are going to add some new metrics or signals that will be treated as factors to rank web pages for a particular website known as Core Web Vitals. They are as follows.
- Largest Contentful Paint (LCP)
LCP measures the webpage loading performance which means how much time the page takes to load the largest content on your site. For having good page experience, the LCP must occur within the initial 2.5 seconds when the page starts to load.
- First Input Delay (FID)
FID measures the page responsiveness or interactivity. Your site should attempt to have FID which is not more than 100 milliseconds for getting a good user page experience.
- Cumulative Layout Shift (CLS)
CLS measures the visual stability of your site and also quantifies the percentage of the page screen that gets changed by movement.
Optimizing the Page Experience of Your Site
There are many ways that you can take up to optimize the page experience of your site before the update is released. Some resources that you can use to monitor, measure, or optimize user page experience are:
- Learn about tools to measure the search metrics.
- Check your page is mobile-friendly.
- Check the security issues report of your site.
- Check the connection of your site.
Now, as a site owner, you need to give importance to these for getting good ranks for your webpage. Log into Adelseo.com.au and see how you can enhance your search results and optimize the user page experience of your site.
How Page Experience will Influence Ranking?
Once the changes go live in 2021, the page experience will be joined hands with thousands of Search signals that are considered by Google when it generates the Search results of any website. Though the user needs to have good page experience, Google still searches for those pages that have the best information as a whole and give them good ranks, even if the page experience is inferior. Great experience from the webpage does not ignore the page to have great content. In many cases, there may be several pages that have similar content in relevance, so the page experience needs to be much more important in visibility in Google Search for the user.
Preparing for the Recent Update
Though, Google has said not any of the new metrics mentioned as ranking factors for page experience updates will go live in 2020, but still, you need to be prepared to take up the updates as soon as it is released. Google will make the update available in the middle of 2021 and it has also promised that the site owners will get six months in hand to prepare for the page experience updates. Google will announce the release date of the update shortly.
Conclusion
The Google page experience update will surely have something new for you to learn so that you get better ranks for the web pages of your site. The recent update will be available from 2021. So take your time and start preparing.
