It can be challenging to grow your fashion business, especially when starting. That’s why it’s essential to work with any tools at your disposal to help market yourself and grow your brand. One of those tools that may be slipping your mind as you scramble to ship orders on time and juggle social media is the humble mailer box – the same ones you use to send your customers their orders.
1. Choose an Appropriate Size That Stands Out in the Mail
You want your custom mailer boxes to be big enough to make a statement but not so big that they get lost in the shuffle. Choose a size that will stand out without being too bulky. Your mailer box should never take up more than one-third of the space on any shelf. Too small and you risk getting ignored altogether; too large and you’re asking for trouble with packing and shipping costs.
Many options suit your needs, whether you want a reverse tuck-end box, a paperboard mailer, or a windowed presentation box. For example, if you’re mailing clothing items like shirts or blouses, selecting a windowed presentation box is an excellent choice because customers can see the clothes right through the window.
2. Choose a Stunning Template
Whether you’re starting a new fashion business or you’ve been in the game for a while, first impressions matter. And when it comes to your packaging, you want to ensure your mailer boxes reflect your brand’s high-quality standards. Luckily, there are plenty of ways to make your mailer boxes work for you and your business. You can choose from a list of unique online templates or follow some guidelines to create a design that reflects the feel of your brand.
A personalized template will not only give your business an edge. Still, it will also help potential customers remember what they liked about your product or service the next time they see something like it on Instagram. It doesn’t have to be complicated –grab some clip art that matches your style and add text where you need it!
3. Consider the Unboxing Experience
The unboxing experience is the first thing your customers will have with your product, so you want to ensure it’s a good one! With the options to print inside, outside, or both sides, there are endless possibilities for your unboxing experience. You can design two sides and leave one blank to cut down on costs, but be mindful that this may confuse your customer, who won’t know which side to open up.
However, you can print all four panels and cut the blank panel in half before folding the boxes together. Print designs that correspond with what you’re shipping inside of them. For example, if you’re sending out shirts, you can put clear but straightforward designs of shirts on each panel.
4. Use a Coated Mailer Box and Match Your Brand Aesthetics
When starting your fashion business, you want every packaging element to reflect your brand. You can effectively achieve that goal by using a coated mailer box. That type of box comes in various colors, so you can find one that matches your brand perfectly. Plus, the coating gives the box a high-quality finish that will make your customers feel good about their purchase. You can also match your branding on the inside with customizable labels.
Customizable labels are easy to put on because they stick onto the front of the box when you peel off the backing. The last thing you want is for your customer to open up their package and not know the source!
5. Make Recycling Easy for Your Customers
Use home compostable and recyclable mailer box materials like bio-polymers and plant-based paper. These materials are excellent because they’re eco-friendly, biodegradable, recyclable, and will send a message to your customers that you care about the environment. Using compostable and recyclable materials enables your customers to recycle or reuse without negatively impacting the planet.
Conclusion
There are endless possibilities for using mailer boxes for your fashion business. With a bit of creativity, you can use them to promote your brand, increase sales, and build customer loyalty. Implement some of the ideas above and see how they work for you. However, using quality and eco-friendly materials will help ensure that your company aligns with your values while being cost-effective. When in doubt, always be sure to consult with an expert in custom mailer boxes.
