Instagram is one of the fastest growing social media platforms with millions of users posting visual content on regular basis. Different businesses are leveraging this opportunity in multiple ways. In fact, it is one of the most effective digital marketing mediums.
However, it is imperative to have a large follower base in order to make the most out of it. Even though there are services like ProjectInsta or Gramlike.
- Post consistently
This is the first and foremost rule behind getting more followers. Audience on Instagram wants something of value. They will never follow a page that doesn’t have anything valuable to offer. Create content that is high in quality, unique and innovative. But it needs to be post on consistent basis. Accounts with high number of followers post on regular basis. But that doesn’t mean posting content which is neither relevant to your purpose nor good in terms of quality.
- Creative hash tagging
Hashtags make Instagram unique. When it comes to captions, hashtags can be used in number of ways to enhance visibility over this platform. Obviously, marketers are well aware of this feature but what most of us miss out is using it creatively. Make sure different hashtags are combined for better results. Don’t be boring with them. Incorporate creativity and innovation in hashtag strategy to spread your presence all over this platform and increases the chances of getting more followers.
- Engage with others
Engagement is the key to success when it comes to Instagram. No one likes to follow a dormant page that doesn’t interact with its followers. In fact, followers look forward to profiles that are interactive. Reply to their comments and respond when they try to communicate with you. Followers would feel great if you initiate a conversation with them. This just doesn’t increase follower loyalty but also brings in more followers.
- Develop your own style
There are countless profiles on Instagram and it is practically impossible to be 100% unique when creating content but that doesn’t mean imitating others. Followers want uniqueness and they love to follow profiles that has something different to offer. Learn to develop your own style. You can take ideas from other successful profiles and do something that is in line with their ideas but make sure there is some element of your own creativity. This will ensure success.
- Time your posts
Instagram algorithm changes quite frequently this is why it is important to learn about them before posting any content. Learn through analytics about when your followers are online. Your current followers might unfollow you if they are not aware about the posts and all the content being posted. Make sure all uploads are well timed so that they can view it. This will ensure retention of current followers and even contribute in getting new ones.
To grow your account, expand your reach, and build your brand organically, try Nitreo.
