Content marketing has taken over the world as more and more business are finally realizing its power and engraining it into their strategy. According to market reports, good content that is SEO friendly, visually appealing, and well-designed has the ability to generate 3x more leads as compared to other types of traditional marketing. While creating content certainly places a premium on your resources, there is now a better way of creating top-quality content: hiring freelancers.
Creating great content is not everyone’s cup of tea. While you are managing the other often more important aspects of your business, you are definitely going to need an external hand or hands. You may already have a content team in place, but what if a low budget is hampering your ambitious aim of creating content that ticks? According to Upwork, companies have started looking for talent outside the office. More than seven out of ten companies today depend on freelance professionals and hire them by posting freelance writing jobs on online sites like Writers Department. The advantages of such websites are that they have a huge database of professional writers who deliver, easy payment options, and a no-hassles approach when it comes to hiring.
If you are still skeptical about seeking external help, here are few reasons that may influence your decision to think outside the box:
Limited In-house Resources
You have a content team that takes care of all the content needs of your business. But, have you taken a good, closer look at your Twitter and Facebook recently? The diversity in terms of content – images, infographics, videos – all image-rich are what most brands go for. And your team only focuses on text-based content? What do you do? You look for a professional who has experience in 3D animation or video production.
Plus, hiring a freelancer does not take as many days as it takes for a traditional hire.
Tight Budget
Working with a part-time videographer for a one-time project is a lot more economical than hiring a full-time employee. Not only can you do away with the overhead cost, you also get great content at a better price. Sites like Writers Department focus on providing writing jobs from home, so that it can attract a lot of professional writers.
One-Time Project
As stated above, it does not make sense to hire a full-time technical writer if your project is a one-time affair. The better alternative? Post a series of academic writing jobs on freelance websites and select the best candidate. There are a lot of writers who are interested in writing jobs online and in working with popular companies. So, you will have an easy time hiring the perfect candidate and getting your work done.
There’s no limitation to the benefits that a freelance employee can bring to the table, especially when it comes to online marketing. It is up to each one of us to tap into these resources.
