With a continuous shift in shopping habits, best diamond jewellers in india are relying heavily on analytics to understand the interests of millennials. These analytics throw stark reality of sea of change in jewellery trends. Understanding these jewellery trends has become the need of the hour.
While we have lot of theories on what the millennial best buys are, one thing is becoming obvious that they do not share the love for traditional Jewellery as their antecedents.
With ever growing millennial population, luxury jewellery brands are gearing to bring a shift in their design paradigms. Rugged, heavily populated jewellery is slowly getting replaced with light weight and low karatage items. Millennials are also laid back in terms of shopping, they are reluctant to visit stores instead stay online and search the world for better designs. For example they prefer to wear and search for gold vanki online shopping instead of visiting stores for them.
Traditional designs Vs Bold designs
Traditional designs no longer appeal to the millennials; they find them stereotypical and love to wear them only on a customary basis for family functions, festivals and marriages unlike their predecessor generations. They look forward for quirky, bold and contemporary designs. Example someone who searches for gold oddiyanam online shopping in google is searching for gold kamarbandhs instead that are light weighted and can be converted to Harams as well.
Heavy weight gold patterns Vs light weight platinum jewellery
Jewellery experts identified a purchase trend favouring light weight platinum jewellery over heavy weighing gold patterns. Platinum purchase has picked in the recent times, casting a shadow on gold jewellery. There is a constant effort from Jewellers across to match their inventory to this tune.
22k Yellow gold Vs 18k White & Rose gold
The glow of yellow is slowly getting replaced with the silver shimmers and blushes of white and rose gold. The soft tender and appealing rose and white gold has gained popularity with the millennials who would like to wear jewellery that reflect their personality, style and their fashion quotient. The subtlety of white and rose gold draws millennials, also the delicate fine drawn designs coming in signature pieces gives them a sense of exclusivity.
Self-expression and individuality
A trick of trade to attract millennials to your online portals is to present them with designs that portray self-expression and individuality. Example a yoga collection from an online Jeweller recently became notoriously popular for their distinctive design and quirky porotypes.
Natural Solitaires Vs lab grown gemstones
Despite the disposalable income, millennials are not in a hurry to spend. They are careful at considering a brand, its ethical practices, and its role as an environment builder, in few cases they are also attracted towards their corporate social responsibility. Hence, there is a growing inclination towards ethically sourced diamonds, environment protection policies. Beating the odds, jewellers are now focussing on lab grown gemstones that come in aesthetic colours which they use in the jewellery making.
The selling factor
It is also observed that millennials do not have an emotional connect to their jewellery; they only see them as style enhancers and do not attach a sentimental value to it. Hence reselling is a growing trend. It is often seen that they sell Jewellery also because it is outdated and not in fashion any longer.
Greetings, dear readers! I am Rohini. As a proud contributor to the Worthview blog, I am excited to bring you insights into the realms of fashion, beauty, and health. Let’s embark on this adventure together, where my words become a bridge between my world and yours. I look forward to our shared journey of discovery and connection.
