Small and large businesses alike are on a daily basis competing for the market share on the internet. In whichever sector, there are thousands of websites competing for the attention of the audience with a little uniqueness in products and services set them apart.
Luckily, social media is a powerful gaming changing tool for businesses, with the ability to skyrocket the traffic of a website overnight. Each year, there are newer trends to be embraced in matters of social media, and in 2018, there are quite a few you must master is your business will win this year:
Create and share more videos
Social media is very versatile in the demands the audiences make for diversity in content. With the largest population being highly visual for matters to learning, images and pictures have taken over the social media platforms.
However, if you want to stand out and make your big wins on social media, you must go beyond the images. Engage in video creation, both short and long ones. The more you share entertaining and relevant videos, the more people will be drawn to reading your content after watching the video, which is a win-win for you. Aim for quality in your creation, and determine to blend your videos with your text-based content.
Take risks with social media influencers
Social media influencers are big this year. While you may have learnt a thing or two in your years of being on social media, social media influencers have a more profound knowledge of the audience and how the digital forum operates.
Determine one or two social media influencers, particularly when launching a new brand or making a transition. Provide them with primary keywords to work with and be specific to the audience you are targeting.
Further, opt for small wigs social media influencers over bigwigs and celebrities. The reason behind this is that small wigs take more time to understand your brand and your product to push it to the audience, while the bigwigs and celebrities may get caught up in the fame and attention, taking away the attention of the target audience from your brand instead of drawing them to you.
Live to stream
Other than doing video, live streaming is a fantastic way to get the attention of your target audience in real time. Live streaming gives you the facts of how many people in your target audience are genuinely interested in your content and your brand.
Further, live streaming allows a more personal approach and interaction with the audience who get to enjoy the experience and value of your content in real time. Experiment your live streams in different time periods to check when most of your target is likely to be online and active.
Create your keywords
Keyword research is a great way to put you into a perspective of what your target audience is interested in, but creating your keywords goes further to get you more wins. Your keywords are more specific to your needs and your goal, not to mention, can be directly traced back to your brand.
Establish consistent personal and general keywords in the form of hashtags and spread them across on different platforms as well as communities and forums. Sharedcount will tell you that this kind of shareability of personalised material will give you a significant boost on social media.
Capitalize on social media ads
As much as you may be doing everything right, you may still realise that your content is receiving very little attention and even fewer shares. The solution here is to promote your posts so they can reach a broader audience and gather you more impressions on different social media platforms.
Set a budget for your social media campaign and try out different ad packages for the various social media platforms. On Facebook you have more advantage to filter out your results as far you deem fit including by location, interest, age, purchasing power, among others.
Social media ads will allow you to not only reach a wider audience but be visible to the right kind of audience that would otherwise be interested in any information about your industry.
Social media can be overwhelming for anyone, including experts. Since the nature of the audience on different social networks keeps changing, you must embrace these changes in your techniques so that you can remain relevant and stand out among your competitors.
