Are you a part of a rapidly growing startup culture? Looking for signage that is going to help you grow quickly and get recognizable in the competitive market? Look no further than shieldcoart.com – custom metal signs. We can help you get an idea of how your signage should look and why. As a startup company, you are probably aware of how fast things are changing. Hence, it would help if you had signage that can not only stand out but also last.
Why Should You Invest In Professional Business Signage
People nowadays do not have much time to read or analyze complex signs. They want something simple and attractive, something that is eye-catching and visually appealing. It sounds so simple, but it is actually so complicated, we know. Those straightforward and effective solutions are the hardest to get because you have to get rid of so many unnecessary details and simplify everything to the point where you can no longer tell if it makes any sense.
But usually, it does, if your signage looks sleek and professional, it will attract attention. How many times have you not considered going into a store or calling some company just because you thought their signage looks outdated and not professional? Today we have so many options that we often eliminate some only based on their poorly done logo or outdated webpage. Hence, having beautiful looking signage is half of the work.
Difference between Outdoor and Indoor Signage
Many companies focus on branding their office, stationary, lobby, reception, etc. But they often forget that they need something that is going to inform random people where their office is and to make them want to go there. If you want to attract new clients, you have to go outside on the streets. Inadequate signage is one of the main reasons why people would rather skip going to some places.
Although today pretty much everything happens online, you cannot neglect that vast group of people walking around your office every day, and not even try to introduce yourself to them. Outdoor signage is the best way to let people know you exist and occupy their thoughts for at least three seconds. Because while walking, people do not really pay much attention, so your signage has to be something that is going to stay in their heads. You have numerous options. You can use flags, sidewalk signs, vinyl banners, and even window graphics.
What If My Startup Exists Only Online
Pretty much all startups start online, and some of them decide to stay solely there, without opening a brick-and-mortar store or office, which is totally legit. But just because your business does not have walls, that does not mean you cannot benefit from having outdoor signage. This can be an excellent form of marketing for online startup businesses that do not have to be expensive because you can use anything from stickers to billboards.
Is Business Signage Cheap Advertising?
You can post the name of your webpage, something that refers to your business, or targets your audience group. Signage does not necessarily have to lead people to some brick-and-mortar stores. It can lead them online too. Add a QR code and voila, watch as the number of people visiting your webpage grows day by day.
Well, yes and no. In the long run, it will be cheap when you take into consideration all the clients and benefits you gained based on your signage. But in the beginning, this can be a significant investment for many startups. We know that startups are funded mainly through funding rounds, which is why you have to secure enough space in the budget and invest in signage at the very beginning.
Remember, the cheapest option is not always the best one. If you end up with a wrong visual solution, it means that you have wasted your time and money on nothing. You do not have a lot of chances, so it is essential to get the best result from the first shot because it will help you build your brand and further marketing strategies.
When Creating Signage Pay Special Attention to These Things
There are some mistakes you should not allow yourself to make; people who do not know anything about your brand or startup company will hardly give you a second chance if you do not impress them with your signage. So here are the things you should focus on:
- Short and bold messages – it could be a catchy phrase, something that rhymes with the name of your brand or your business motto, but it has to be short and leave an impression. So forget about some generic stuff and try being creative with it.
- Primary colors – yellow, red, blue, and green are the main colors that can be found on pretty much any successful logo that has been around for decades. For example, Coca Cola, McDonald’s, Nivea…
- Readable fonts – forget about scripts and all those pretty but hard to read fonts, you need something that will be readable from a distance, so your message does not get lost in translation
- Simplicity – you can use a logo and a message, but keep it without details, and only insert main information about your business in short points
- Location – you can put signage right in front of your office, but you can also put it a few streets away and maximize your chances of attracting new clients
- Call to action – there has to be something that is going to make people want to go on your webpage or visit your store. Whether it is a QR code, Instagram page, some funny question, you have to give them a reason to visit you, in the real or digital world.
- Materials – the choice of material is important too, because not only that it has to stand the test of time and deal with the weather, but it also has to look good all the time. That is why most people opt for metal, which always looks elegant, professional, and sleek.
The Bottom Line
When thinking about the best signage for your startup, think about your vision, how you want your brand to be recognized, who is your target group, and where you are going. Using outdoor signage can certainly help you become more visible and recognizable, and since living offline is slowly becoming a trend, you cannot only focus on social media and online community. If you’re looking for expert assistance in creating stunning outdoor signage for your startup, consider reaching out to a reputable Houston sign company that specializes in fabrication and installation services. They can help bring your vision to life and ensure your brand stands out in the physical world. We hope our recommendations helped you get an idea about how your signage should look like, and that you will use outdoor signage.
