93% of business to business marketers use email to distribute content, 80% of business to consumer professionals believe email marketing increases customer retention. Long story short, email marketing is key for business in 2020.
Email has a lot of users and it has always had a high return on investment value. This makes email marketing a great and attractive way for businesses to reach prospective customers and clients. Whether you are operating a conglomerate or working as a freelancer securing a few gigs, chances are you use email marketing to achieve your business goals.
Ecommerce businesses are among all other businesses that use email marketing to gauge and pique audience interest. But the fact is that the email marketing space for eCommerce is vast and it can range from identifying the best email signature to following-up on abandoned shopping carts.
All of this information can be a part of a winning email marketing strategy for your eCommerce business, read on for the best email marketing tips and strategies for your eCommerce business.
Send welcome email series
Just like a first impression is important in-person interactions, it is equally important in the email marketing world as well. However, 27% of brands do not send out an email in the first three weeks and 41% wait for 48 hours before sending a welcome note.
Don’t be among the minority that doesn’t welcome customers and stand out among the ones that do by acknowledging your client or prospect and thanking them for being on board with the newsletter or offers or whatever they signed up for.
Send mobile-friendly email template
With the increase of mobile connectivity, 46% of all emails are opened on a mobile device. Chances of your mobile being opened in a mobile device are high, but the chances of it being opened in other devices like laptops and tablets also remain.
This means that your template needs to be responsive and mobile-friendly. The last thing you want is a formatting error that restricts access to your email content in any device.
Use company email signatures
A well-designed email signature is a great way to leave your audience with access to more on your business without bombarding them with all the necessary information in an email text.
So, add an email signature to your email and leave your recipients with details on your company. These might be your website, other online presence, and things that boost credibility like badges or publications. In other words, think of an email signature like an electric business card for an eCommerce business to increase network and connectivity.
Use automated email purchase confirmations
Chances are you have made a purchase online and chances are you have received an automated order confirmation email. But, did you know that 64% of customers consider order confirmation emails to be the most valuable type of email they receive from a brand?
Given that this is expected by the majority of shoppers, make sure you give this value proposition to your eCommerce clientele. Use a trusted automated email purchase confirmation system or platform to keep members of your business process and customers in the loop.
Send targeted upsell email campaigns
Upselling is a staple in marketing and this can extend to your email marketing campaign as well. For example, if you have a subscription component and have added a lucrative bundle, then an upsell email nearing the renewal time is appropriate.
Part of creating a winning marketing strategy is retaining customers and not just acquiring new ones. Returning customers are more valuable and are likely to spend double the amount than new customers. So, make sure you target your email marketing campaign to attract these existing customers who are more likely to spend on your product or service.
Create well-designed emails
Image source: https://www.referralcandy.com/blog/ecommerce-email-marketing/
Visuals are important in the marketing process and this holds true in the case of email marketing design strategy too. Emails with 65 character subject lines perform better and this number is more than the average length of email subject lines.
In order to stand out among other email marketers within the commerce space and beyond, create a template that is attractive and integrate a subject line that entices your audiences to click and you are good to go.
Send abandoned cart Email
Sometimes people don’t check out items in the website cart because of various reasons. But, there are also times when people can make the purchase if they can retrieve that cart again. This is where sending an abandoned cart email can help your eCommerce business sales.
One of the biggest leaks in eCommerce websites is abandoned carts and an email marketing strategy designed to combat this can help mitigate this leakage for your eCommerce business and help increase sales.
Ask customers for reviews
Reviews are like the online word of mouth that eCommerce businesses need to integrate into their business and marketing strategy. In fact, most consumers today don’t trust advertising, and 91% of young customers trust reviews.
Create a feedback request email template for all your customers and show them how much you can gain from their valuable insight to encourage them to provide reviews. If necessary, present value or benefits of referrals, via email marketing, to encourage your customers to share reviews.
Email marketing is the easiest and most cost-effective way to gather customer reviews. Use this to your advantage. Then use these customer reviews to boost your eCommerce business.
We have established that email is a good platform to connect with your clients and prospects. Email has a high number of users and an attractive return on investment.
Image source: https://www.business2community.com/email-marketing/email-marketing-101-the-foundational-basics-02240812
Given that email marketing is a popular method of marketing, the bars are high. Chances are your eCommerce business is already engaging in email marketing or has an email marketing campaign in the pipeline. If you are doing it or plan on doing it in the near future, do it right by implementing the best email marketing tips and strategies for your eCommerce business.
Hi there! I’m Sethu, your go-to guy for all things tech, travel, internet, movies, and business tips. I love sharing insights and stories that make life more interesting. Let’s explore the world together, one article at a time!
