Generating leads has become a mantra for all online entrepreneurs. Loads of them tout around their creative ideas and ways that enable them to generate more and more leads for their businesses. They outperform themselves coming up with new creative ways to boost conversions and make their business thrive. However, sometimes they don’t take into consideration what kind of leads they generate and how much the cost them.
What needs to be remembered is the fact that these days it is not about generating any leads. It is about generating right leads. Once you have only leads that cost you a lot (as you need to nurture them) you risk of ending up in a situation where you are on a hold on list of somebody who is not truly interested but you gave them something for free or your landing page looked cool.
Therefore, it is crucial to dispose of leads who are truly ready to purchase from you and easily generate profits for your online business. And as a consequence of being a satisfied customer recommend your business to a friend or two and help you thrive by old but gold word-of-mouth marketing. And one of the most efficient lead generation ideas is creating a converting funnel.
The elements of a converting funnel
Funnels are omnipresent tactic in the digital marketing world used widely by online entrepreneurs who aim at engaging customers and create an outstanding journey for them that ends up with purchasing a specific product or service. Every funnel, whether it is a marketing or a sales one, can be broken into a set of steps that you create for your potential customers. Each of them has their proper functions and even though every funnel is different the idea behind all of them is the same – guiding potential leads down a certain path.
A funnel path consists of five phases:
- awareness,
- interest,
- evaluation,
- commitment,
- purchase.
The path starts with building awareness about your product or service and what problems it solves (landing pages have proven to be highly useful when it comes to building awareness so if you still don’t know what is landing page you should immediately find out). Once you have an attention you need to increase interest and desire for your solution. Then customers evaluate pros and cons of your solution and compare it with competitors in order to make a final choice and purchase.
The benefits of well-designed funnel
A good thing about funnels is the fact they don’t overflood potential customers with information and possibilities. Instead – they slightly sift visitors leaving only ones truly interested and ready to purchase. Think about how your funnel may look like and implement it into your marketing strategy as it can truly help you in generating relevant leads that will bring profit to your business.
What is more, funnels may also provide you with valuable insight about your visitors and checking what works best and what actions are not truly beneficial for your business. It will facilitate you to improve your overall marketing strategy and save money on not-so-great marketing campaigns.
Last but not least – once you get appropriate leads it is way easier to nurture their interest and build trust than to get new ones. Many marketers claim that after a purchase phase there is another one such as a follow-up activities and they can genuinely make a difference for your online business. You have already convinced some leads to purchase from you so you don’t need as much effort to do it again and you should take advantage of it.
