Utilizing eCommerce is vital to connecting with other businesses in the modern world, but you need a marketing strategy as well to reach potential new clients. These are four ways you can create an engaging B2B marketing strategy to help your eCommerce efforts thrive.
Appeal to Emotions
Though businesses tend to look for products and services with more of a logical lens, there’s still plenty of room to appeal to potential clients’ emotions to drive sales. Indeed, appealing to emotions can increase your profits in the B2B space. You can target clients’ pain points, for example, and tell them how your products and services can help them avoid or solve their problems. Focusing on the benefits of working with your business and not just product features or hard data about the results is another good way to appeal to emotions.
Integrate Video Marketing
Image via Flickr by BitsFromBytes
Video marketing is far more effective than written content in terms of engaging an audience. It’s also an excellent way to add some emotional appeal, since you get to show your audience something rather than just write about it. It’s also easy to share videos of any length on social media.
With written content, you’re limited to short blurbs or links to longer-form content on your blog. Therefore, videos are a more direct way to connect with customers via social media.
Use a Comprehensive eCommerce Platform
eCommerce sites have many components: shopping carts, customer service, website design and functionality, integration with social media channels and blogs, and much more. Managing all these things on your own requires hiring a full design and IT team.
You can forgo this type of expansion by using an all-in-one platform. Magento is one option that gives you access to these tools, as well as email support, mobile functionality, shipping options, and more.
Focus on Results and Create Actionable Content
Your B2B marketing strategy will need to integrate SEO and keywords effectively to rank in the first few spots on search engine pages. But how you use keywords and the content you create need to be beneficial to the client. The key to this kind of sincerity is to focus on the results you’ve achieved for past clients. There are a few ways you can do this:
- Share meaningful results: Collect data about what you’ve achieved for clients and share it proudly. It’s also helpful to share average results among all your customers to give prospects an idea of the outcomes they can expect.
- Share industry projections: In addition to sharing data about what you’ve achieved for past clients, you can create content that focuses on projected outcomes and growth for your industry. Then, tie this information into how your products and services can help clients stay competitive and meet their goals.
- Leverage testimonials: Word-of-mouth recommendations are equally important for B2C and B2B commerce. Don’t be shy about asking clients to share how they feel about your products and services, and proudly display the testimonials on your landing pages.
An effective eCommerce site optimized for search engine pages is a fantastic way to expand your products and services to a wider market. Keep the above tips in mind as you develop your eCommerce marketing strategy to achieve the best results possible.
