You’ve created a great brand with growing name recognition, and business is beginning to flourish with repeat customers. The next logical step is to reach out and email those loyal customers and to other potential consumers who fit the profile you are marketing towards.
However, you are stuck because the emails that you are sending are not garnering the responses you desire. While this is a problem many new brands face, it also happens to be an issue that isn’t all that difficult to fix.
The key to an effective email campaign is creating content that is exciting and visually stimulating so that the customers who receive it have a reason to open the mail in the first place.
If you aren’t even sure where to start, there are plenty of online marketing tools and resources such as http://www.chatmeter.com available that can help you launch your email campaign. Once you have the proper program in place, you can shift your focus to composing the actual emails. Here are some simple yet powerful tips to help you create the most effective campaign possible.
Focus on Your Desired Demographic & Customer Base
A huge mistake many brands initially make is purchasing lists of email address. This could doom your email campaign and possibly even your brand before you begin.
Instead of trying to go after as many customers as possible, it is much more effective to start small and email a loyal base of proven customers. Using a random email list of companies can even run the risk of ruining the reputation of your brand.
Even if you only have a hundred customer emails, you will already know they are solid customers who not only like your product, but might want to hear more about it. Build from there by adding customers to your list that fit the demographic you are aiming at.
It may seem smart to send out mass emails at first, but you’re just wasting time and effort that could be better spent reaching tried and true customers.
Create a Template & Stick With It
A great way to make sure you are sending out effective emails is to create a formula for how you want your campaign to look and stick with that template once you know you have found a winning plan.
The best way to do this is to base the email on a visually stunning image that is sure to catch the eye. This will pique the curiosity of the person receiving the email. Once you have that perfect image, make sure that the message is clear and concise so that the point is easily understood.
Lastly, you need to have a call to action, or CTA, that will encourage the customer to engage with your brand. An example would be mailing out a coupon that is meant for customers to use for online purchases or getting them to participate in a special sale.
Be Consistent
The old adage of “keep it simple, stupid” really does work. When sending out an email campaign, it is best to use only one or two fonts throughout so there is uniformity to the email. Similarly, make sure there is consistency, such as always having your brand logo appear a certain way and keeping with a color scheme that matches your business.
This consistency will help make your brand more memorable because it will leave a positive impression in the mind of customers you are marketing to. The more they see it, the stronger that association will become.
Using email marketing is a great way to increase business if done the right way. The key is making sure that you are sending emails to the right people that catch the eye, have a clear purpose and help reinforce your brand’s image. Following these simple guidelines will impact your marketing strategy greatly and help a business generate an effective campaign.
