You might be running a digital marketing agency and facing serious challenges, especially when it comes to growth and scaling. Even though digital marketing is an inexpensive and effective way of getting leads and conversations, there are some challenges that you will have to overcome. These challenges are not only unique to you but can be found across the spectrum. If you’re just starting out, you might want to be aware of the common challenges so that you’re fully prepared. Here are some of the challenges that you’re likely to encounter in your digital marketing endeavors.
Hiring the Right Candidates
Getting the right team can prove to be a challenging experience. You don’t want to look at a resume alone as that will not tell the whole story. According to statistics, more than 55% of agency owners find it hard to find the right digital marketing team. In order to overcome this particular challenge, you need to be very specific with the qualities you’re looking for in a potential candidate. Taking a pragmatic and comprehensive approach is a sure way of attracting the right talent.
Scaling Data-driven Marketing Across the Organization
Data plays a big role in the success of any marketing agency. It is through data that you’re able to make conscious decisions to improve marketing campaigns. You might need a robust solution like that provided by Zenserp for data scraping but choose to go the manual way. Scaling should be planned as you could end up getting burnt out in the process. You need experts to help with the expansion to ensure that it is being done in the right way.
Creating a Marketing Strategy
As much as there are templates to be followed, every business that approaches you will have different needs. Developing a successful marketing strategy requires that you take an individualized approach for every client that you’re working with. There is pressure to deliver in the short-term and keep clients happy. Juggling different expectations can have an impact on the development of the marketing strategy. You might feel the strategy should be changed just because of the pressure that you’re getting from a client.
It is your job to convince clients that you have their best interest at heart and patience is needed. For agency leaders, you need to develop marketing strategies after analyzing category dynamics and business needs at that particular time. For the strategy to be effective, you will need to identify opportunities, prioritize the gaps and have a clear path of what you want to achieve with the strategy.
Proving ROI
Even with the abundance of marketing tools, there are agencies that are still finding it hard to prove business impact and ROI. For the reporting to be effective, the success metrics need to be clear from the onset. A competent marketer should not find it challenging to show how the analytics have changed because of the marketing campaigns in place. It is crucial that you’re harnessing data from all the available sources so that it is presented in an actionable format that is easy to understand.
Purchasing the Right Tools
There are some tools that should be mandatory in an agency setting. Since digital marketing is data-driven, you are supposed to demonstrate the impact of campaigns using statistics. Digital marketing is supposed to be measurable to some degree.
Creating Valuable Content
This is a challenge that is facing so many digital marketing agencies and customers alike. There are those that will create the content but not a regular basis. To be successful online, you will need to be consistent. The content that is being developed should be able to answer the queries that potential customers are looking for. You might have a good looking website but without the right content, the digital marketing endeavors will be fruitless.
Competition
There are agencies coming up on a daily basis. It is becoming increasingly hard to compete. The dynamism of the industry has made it easy for anyone with the right skill set to compete with established companies. The only way you can fight competition is by providing exceptional digital marketing services. There must be something that sets you apart from the competition. There is also the challenge of proving your worth to clients which can be overwhelming.
To sum it up, digital marketing agencies need to be educators. Clients want to be educated on the different platforms and how they can take advantage of digital marketing. Have a clear selling point when you approach clients.
