If you are planning to do a trade show, kudos to you! Participation in a trade show gives you a brilliant opportunity to reach out to a broader range of would-be and existing clients, and you can cement your company’s exposure by being active in trade shows, exhibitions, and other worthy events which draw in the crowds. But doing a trade show isn’t just about coming up with a good trade show strategy for presentation and creating an excellent booth – it’s also about choosing the best giveaways. Giveaways are a given at any trade show or any other event, and you need them so that visitors can look at or use your giveaway and get an instant recall of your brand and business. But while you have a lot of choices for giveaways, it’s essential to choose the right ones. Here, then, is how you can select the most effective giveaways for a trade show or other event.
Who is your audience?
First of all, you have to determine your audience. Who are they? Are you hoping to re-connect with existing customers, or are you hoping to acquire new ones? You may also want different giveaways for different visitors. For instance, you can have gifts of a higher quality for key or regular customers, and you can have other kinds of giveaways for potential customers and the general audience.
What is your goal?
Ask yourself this important question as well: what is your goal with your giveaways? Do you want to enhance recognition for your name and brand? Do you want to impart a particular message? Do you want to inspire action or simply promote your business? Make sure the giveaway helps you achieve your specific goals.
Finding the proper item
As you already know, there are a lot of giveaways from which you can choose. But the item you select in the end should fulfil your objectives, whether it’s to enhance your company’s image, convey a message, or inform your audience. If you want to enhance the image of your business, for example, then perhaps you can choose a special and unique kind of giveaway, a high-quality giveaway such as a special silver pen, a high-end notebook or diary, and so on.
Don’t forget your info
Your giveaway should have your company information clearly stated on it, whether it’s just your logo or your complete company name. If you can, include other details such as your telephone number or social media accounts as well. The point of giveaways, after all, is to make people remember you – so when you have your giveaways made, make sure your details are on there as well.
Give it as a reward
You can also have special giveaways as rewards for something that visitors do, such as participate in a presentation, demonstration, or contest; provide you with their contact information or simply stop by your booth. To make the giveaway even more impactful, include brochures and leaflets placed in professionally-made and designed A4 presentation folders or other appropriate folders so visitors can read more about your business and get the proper information about what you have to offer.
Image attributed to Pixabay.com
