Businesses nowadays should consider implementing a call tracking system that will follow the status of your marketing and sales efforts. It allows you to trace campaigns which invite calls to your business.
Through this, you can link your local and toll-free numbers to both your offline and online advertisements, social media campaigns, landing pages, and paid search engines.
Call tracking can also affect your Customer Relationship Marketing (CRM) integration and capture the assessment of your customers regarding the products and services you offer. With the data consolidated, you can analyze the comments of your clients and improve your business.
Indeed, call tracking is essential because you may end up misreading the behavior and spending funds that don’t result in conversions without the data gathered from your partners and clients. Also, call tracking can help you improve the marketing return of investment (ROI) for your business.
Thus, in this article, we will discuss what call tracking is and how it can help your business determine the needs of your customers better.
1. Analyze Content’s Impact
As you track the activities of your caller on your business website, you can also analyze and have an idea of what type of pages they search for and visit before they call you.
With this, you can determine which business pages drive the most conversions. It will also help you know the time allotted by each visitor on your site.
- Detailed Information About Call History
The system can provide you with complete data about call history. As such, you can revisit previous prospects and check whether or not they have converted.
It can enable you to retrieve prospects especially if you have new products and services to offer and approach them with again.
Since they already know what your company is about, it will become more than a cold call and conversion is easier.
3. Going Beyond Last Click Diagnostics
Call tracking can help you go beyond last click diagnostics and help you measure the activity that makes customers convert.
For example, say a person finds your official website through your pay-per-click (PPC) campaign. They browse your site and leave. They return the next day via direct search, and then they convert using a landline.
The credit for conversion would be direct search, but the fact is, the PPC is the start of the process. Some marketers may inaccurately credit the last click when valuable resources should have been invested into the PPC advertisement instead.
This type of analytics from call tracking can help you have a deeper understanding of the processes which lead to conversion and give you a realistic picture of how effective your campaign is.
4. Integrate With Web Applications
The call tracking system will also allow you to merge with other web applications to make tasks automatic and increase productivity.
You can do this by sending your call data from your dashboard to the CRM or even your smartphones or other gadgets. Next, you can send it for other actions such as sending an MMS whenever your site has a call.
5. Keyword Level
The keyword level which is a feature of call tracking is an essential tool to analyze marketing strategies.
It works by assigning a distinct phone number per guest. Then, the guests can send the numbers to your business mobile or landline.
Using unique analytics software, you can monitor and identify the essential details about how visitors discovered your site. You can also determine the exact keywords they used in the search engine plus other pages they visited in the past.
6. Monitor Staff And Improve Management
Through the system, you can monitor how your staff works. You can have the ability to record and playback the calls in order to gain a better understanding of your employees and the type of customers they deal with.
With this, you can ensure that your workers provide the best service and customer support to your clients and increase conversions. Call tracking can also become a handy training tool.
Conclusion
In sum, when you use call tracking correctly from a site like Fone Dynamics, you can have a better grasp of the opinions of your clients or customers regarding your business.
But do take note that setting up a call tracking system is not the end goal. The data gathered in the system will be useless unless you use it to redesign customer experience. Thus, you must analyze the data to streamline the process, increase sales, and keep clients coming back.
Indeed, no single system will be the end-all, be-all tool for your company. You can determine what works best for you and seek the help of experts if you’re lost. Over time, you can learn which can provide you with the essential insight for your business, can help you learn your customers better, and can improve your marketing effort’s ROI.
John Taylor
John is a long-time professional with over two decades of experience in analytics and communications technology. He works as the Senior Data Analyst at Fone Dynamics, a leader in call tracking, voice, and SMS communication. When John steps out of the office, he loves to spend time with his family and bike riding.
