In today’s digital age we practically live online. So much of what we do in business whether it’s sending emails or signing contracts everything is conducted digitally. Our smartphones allow us to access the contact information and address of any business around the world at the touch of our fingerprints.
As such, the relevance of a printed business card might seem questionable to many business owners.
Yes, business cards seem to be a thing of the past in today’s digital era. But then why every time we attend a business meeting or a seminar, we return home with a pile of printed business cards in our hands? If you too are wondering if it’s good to have business cards, take a closer look at the benefits a business card offers even today.
- Professionalism
Our smallest action has the capability of making big and lasting impressions. You can exchange your contact information with a potential client or associate via text or mail. It is convenient, but at the same time extremely impersonal.
Furthermore, it’s impolite and unprofessional to be on your phone when you are trying to connect with someone for business. Having a bunch of business cards in your pocket at all times will be an indication of your professionalism and will enable you to have a genuine conversation without distractions.
- Branding
Branding is what differentiates you from the rest of your competitors. It helps your target audience identify your products or services effortlessly. Branding also epitomizes the identity of your business and triggers what others feel about your products and services. Apart from your company name and logo, your custom business card is one of the most important elements of branding.
- Recognition
Regardless of the type of industry you are in, you are bound to have some competitors. When there are a number of different businesses offering the same services or products as you do, being unique and standing out is important to succeed. Your business card will play a major role in building recognition for your brand among your target audience. While handing over a business card you make a personal contact with the others, which is far more impactful than dropping an email in their inbox or any other digital marketing that you use.
- Advertising
Business cards are the most effective direct marketing tool even to this day. SEO, digital marketing, paid ads and social media might be a great way to market your business and attract potential customers, but nothing beats an in-person dealing that is sealed with a strong handshake and swapping of business cards. Plus, arming yourself with a bunch of printed business cards ensures that you never miss an opportunity to build valuable connections.
- Referral Business
Business cards make you referable, and referrals are one of the most effective ways of getting leads. Even if the person you give your business card to might not find it useful, he may know someone in his network that could use your products or services. Business cards allow people to refer you to others by simply forwarding your card effortlessly.
- Cost Advantage
Unlike other modern marketing and advertising tools, custom business cards are pretty economical. You don’t need to spend a significant amount of your marketing budget on the printing of your business cards. You can easily choose an appealing template, provide your business logo and have the cards printed with your business information and website link as well. The cost of printing a bunch is pretty minimal.
There’s no denying the fact that even in today’s tech-focused world, we still have some place for the good-old printed business cards. Business card offers an opportunity to make a great first impression on your potential customers and also act as an ice-breaker in a plethora of situations. Remember you can encounter leads anytime, anywhere. Having a couple of your business cards in the pocket will keep you equipped for business at all time.
