Inbound Marketing in Today’s Environment
If you have ever worked in a call center, where you had to call customers and ask if they were interested in a particular product, you will probably remember it forever. This is called outbound marketing. Inbound marketing is just the opposite. The customer comes to your store or office, which gives you an opportunity to sell. So basically it’s the same thing, however the feeling of intruding is missing. Do you have to have tough skin when it comes to outbound marketing? Yes, however it also takes a pretty strong personality when it comes to inbound marketing.
Inbound marketing is typically chosen over outbound marketing, due to the fact that you most often know what you are working with. Why would the person come into your store or call your office if he/she were not at least halfway interested in what you had to sell. That doesn’t mean that all you have to do is present your sales pitch, and there you have it a quick sell, no, it doesn’t work that way. Sometimes people would wander into your store, because they just have a few questions. They have no intentions of buying anything, whatsoever. The sales person has to be ready all the time to change that person’s mind and make him/her feel as if they need this item in their life.
Catch my Interest
If your marketing is taking place in a store, perhaps in a mall, the first thing you want to do is make your store front appealing. Perhaps an eye catching sign, model, or lighting. Many stores use models to hold the item and ask passing customers if they would like to try the product. Other stores would rather put up signs, that has a few words on it, with just enough information on it to draw to customer into the store. Keep in mind families strolling through the mall, rarely stop at every store, they stop at the ones that catch their interest.
Websites a Great Investment
If the marketing is taking place in a call center, the customer will perhaps stumble upon the business via online. After looking through the web pages, if they are interested they will call. The first thing, when it comes to creating a website to draw traffic, is the beauty, clarity and ease in which the onlooker is experiencing. Flipping through colorful websites, with video and and detailed explanations of the product, build trust. The customer look feels that they are dealing with a company that is professional and capable. People are much more comfortable handing their money over to an organization when they look as if they know what they are doing. Having a secure, beautiful, well organized website can make the life of a marketer that much easier.
Open Mindedness in Marketing
Marketing can be quite lucrative if done correctly. If the salesperson is working on a commission plus an hourly wage, that extra incentive is definitely a excuse to push that much harder. Most customers recognize that the associate is working on commission and won’t waste the person’s time if they were not interested, in the product that is being sold. However when it comes to marketing be prepared for anything. Open mindedness is everything in the marketing business. You never know who’s going to buy what, when. The ones that you least expect to make a huge purchase is often the ones that come through.
